Senior Business Development Manager, Advertising

Expedia Group, Inc.

$137K — $191K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of relevant experience in business development or sales
  • Experience in B2B consultative selling, especially in media and advertising
  • Proficiency in managing complex sales cycles with multiple stakeholders
  • Strong communication skills for effective presentation and audience engagement
  • Analytical mindset with data-driven decision-making capability
  • Ability to build trust with external partners and collaborate with internal teams
  • Highly organized with the ability to manage multiple tasks in fast-paced settings

Responsibilities

  • Manage a portfolio of partners to drive new business opportunities
  • Advance the sales pipeline through proactive prospecting and networking
  • Lead comprehensive sales processes from discovery to closing and renewal
  • Create customized advertising solutions aligning with client goals
  • Develop strong relationships with senior client stakeholders
  • Collaborate with cross-functional teams for effective market strategies
  • Utilize insights to prioritize sales opportunities and plan territories
  • Maintain accurate sales activity tracking and pipeline visibility

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Paid time off to support work-life balance
  • Employee Assistance Program for mental health support
  • Wellness reimbursement to promote health and wellbeing
  • Discounts on travel services for employees and families
  • Membership in the International Airlines Travel Agent Network (IATAN)
Full Job Description
Sr. Business Development Manager, Expedia Group Advertising (EGA)

We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

We are looking for a Sr. Business Development Manager to drive new business and grow strategic partner relationships within Expedia Group Advertising. In this role, you will own the full sales cycle from prospecting and opportunity development through proposal, negotiation, close, and renewal.

This is a highly consultative, externally facing sales role for someone who is comfortable navigating complex organizations, identifying growth opportunities, and building trusted relationships with senior decision-makers. You will work cross-functionally with internal partners across sales, marketing, planning, insights, operations, and product teams to develop solutions that meet client goals and drive revenue growth.

In this role, you will:
  • Own a portfolio of prospective and existing partners within an assigned territory, vertical, or account set
  • Build and advance a pipeline of new business opportunities through prospecting, networking, referrals, and market intelligence
  • Lead the end-to-end sales process, including discovery, solution development, proposal creation, commercial negotiation, closing, and renewal planning
  • Develop tailored advertising and partnership solutions aligned to customer objectives, market conditions, and business priorities
  • Build strong relationships with senior client stakeholders and influence decision-making within complex organizations
  • Partner with cross-functional teams to shape effective go-to-market strategies and deliver high-quality client solutions
  • Use customer, market, and revenue insights to prioritize opportunities and inform territory planning
  • Maintain accurate pipeline visibility, opportunity hygiene, and sales activity tracking in CRM and related tools
  • Meet or exceed revenue targets and contribute to broader team growth goals
  • Share expertise, coach peers informally, and help elevate sales excellence across the organization


Experience & Qualifications:
  • 5+ years of relevant experience
  • Experienced in business development, media sales, advertising sales, partnership sales, or consultative B2B selling
  • Skilled at managing complex opportunities and multi-stakeholder sales cycles
  • Strong communicator with the ability to present ideas clearly, influence effectively, and tailor messaging to different audiences
  • Commercially minded, analytically strong, and comfortable using data to build a business case and guide decisions
  • Effective at building trust with external partners and collaborating with internal stakeholders across functions
  • Organized and proactive, with strong follow-through and the ability to manage multiple priorities
  • Comfortable working in a fast-paced, evolving environment with ambitious revenue goals


Preferred Qualifications:
  • Bachelor's degree or equivalent practical experience
  • Significant experience in business development, strategic sales, advertising, media, travel, or digital partnerships
  • Experience working with CRM tools such as Salesforce and sales collaboration tools such as Slack
  • Familiarity with media, marketing, audience, or platform-based solutions
  • Experience selling into enterprise or highly matrixed customer organizations


The total cash range (inclusive of base salary and variable incentive target) for this position in Austin is $137,000.00 to $191,500.00. Employees in this role have the potential to increase their pay up to $219,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount.The total cash range (inclusive of base salary and variable incentive target) for this position in Seattle is $137,000.00 to $191,500.00. Employees in this role have the potential to increase their pay up to $219,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount.

The total cash range (inclusive of base salary and variable incentive target) for this position in Denver is $127,500.00 to $178,500.00. Employees in this role have the potential to increase their pay up to $204,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount.

The total cash range (inclusive of base salary and variable incentive target) for this position in Dallas is $127,500.00 to $178,500.00. Employees in this role have the potential to increase their pay up to $204,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

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