Orlando Regional Healthcare

Senior Brand Marketing Manager

Orlando Regional Healthcare • $95K — $115K *
Orlando, FL 32828In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, advertising, mass communications, or a related field.
  • 7+ years of experience in brand marketing or related areas.
  • Demonstrated expertise in creating integrated marketing plans.
  • Strong knowledge of digital and traditional marketing channels.
  • Proficiency in market research and data-driven decision-making.
  • Experience managing marketing campaigns across various media platforms.

Responsibilities

  • Lead the brand marketing department and oversee marketing managers.
  • Develop and implement integrated marketing plans aligned with business objectives.
  • Coordinate with service line teams to inform marketing strategies and initiatives.
  • Manage execution of diverse marketing campaigns, including digital, print, and direct mail.
  • Work with external agencies to create marketing materials and campaigns within brand guidelines.
  • Contribute to CRM campaign strategies and enhance customer engagement through targeted messaging.
  • Analyze campaign performance and prepare reports on marketing effectiveness.

Benefits

  • Hybrid work model with flexibility in remote work.
  • Opportunity for career development and mentorship.
  • Engagement with cross-functional teams and external vendors.
  • Access to comprehensive marketing resources and tools.
  • Supportive work environment that values innovation and creativity.
Full Job Description
Position Summary

Senior Brand Marketing Manager

The Senior Brand Marketing Manager serves as a leader in the brand marketing department and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue.

Office located in Downtown Orlando.

Hybrid work model.

Essential Functions
  • Serves as a marketing manager for the brand marketing department.
  • Serves as a mentor and resource to Service Line Marketing Managers.
  • Develops strategic integrated marketing plans that are aligned with the organization's business goals. Effectively uses market research to quantify initiatives and goals.
  • Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.
  • Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development.
  • Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines.
  • Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
  • Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics.
  • Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement.
  • Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
  • Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.
  • Manages department interns to provide valuable learning experience for the intern.
  • Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.
  • Manages and helps to develop departmental budget; proficiency with Orlando Health's financial management tool.
  • Maintains records and reports that are necessary for the Director of Brand Connections.
  • Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders.
  • Maintains regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.
  • Maintains compliance with all Orlando Health policies and procedures.

Education/Training
  • Bachelor degree in marketing, advertising, mass communications or related field is required.
  • Proven track record developing and executing integrated marketing plans.

Experience
  • Seven (7) years of relevant experience.

About Orlando Regional Healthcare

Orlando Health is a not-for-profit healthcare organization with multiple facilities in the Orlando, Florida area. The organization includes Orlando Regional Medical Center, Arnold Palmer Hospital for Children, Winnie Palmer Hospital for Women & Babies, Dr. P. Phillips Hospital, South Seminole Hospital, and Health Central Hospital. Orlando Health was founded in 1918 and is headquartered in Orlando, Florida. The organization provides a wide range of medical services, including cancer care, cardiology, emergency care, neurology, orthopedics, pediatrics, and women's health.
Learn more about Orlando Regional Healthcare
Size
20,000 employees
Industry
Healthcare
* Ladders Estimates

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