Starbucks Corporation

senior brand manager, U.S. Roasteries

Starbucks Corporation • $120K — $145K *
New York, NY 10025In-Person
Food & Beverages
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of experience in brand management or related fields
  • Experience leading integrated marketing or customer experience functions
  • Demonstrated success in developing high-performing teams
  • Proven ability to bring campaigns and events from concept to execution
  • Strong understanding of brand management and commercial planning
  • Excellent analytical and communication skills
  • Bachelor's degree in Marketing or related field; MBA preferred

Responsibilities

  • Lead the U.S. Roastery brand and customer experience agenda
  • Develop and oversee annual and seasonal plans for innovation and engagement
  • Lead and develop a high-performing integrated brand team
  • Plan and execute product launches and seasonal activations
  • Drive operational excellence from concept through implementation
  • Leverage insights to improve campaign performance
  • Build strategic partnerships across internal and external stakeholders

Benefits

  • Medical, dental, and vision insurance
  • Short-term and long-term disability coverage
  • Paid parental leave and family expansion reimbursement
  • Generous paid vacation and personal days
  • 401(k) plan with employer match
  • Tuition coverage for a first-time bachelor's degree
  • Access to backup care and DACA reimbursement
  • Investment in employee financial well-being tools
Full Job Description
As a Senior Brand Manager supporting the Roastery business, you will lead the integrated brand, customer experience, and category agenda across the U.S. Roasteries. This role is responsible for bringing the Starbucks Roastery brand to life through coffee, merchandise, food and beverage innovation, digital storytelling, events and experiences, partnerships, and customer-facing marketing initiatives that drive engagement, business performance, and brand affinity.

Leading a team that includes Manager, Digital Brand; Manager, Category, Food, Beverage and Merchandise; and Program Manager, Events & Experiences, you will ensure initiatives are aligned, prioritized, and executed with excellence across the Roastery ecosystem. You will serve as a key member of the U.S. Roastery leadership team, working cross-functionally to translate business objectives into distinctive customer experiences that strengthen the Starbucks Roastery brand and support business growth.

This role also partners closely with the Milan Roastery brand team, helping ensure alignment with the broader Starbucks Roastery brand vision while adapting programs, campaigns, products, and experiences to meet the needs of the U.S. market.

As a Senior Brand Manager, you will:
  • Lead the U.S. Roastery brand and customer experience agenda - Develop and oversee annual and seasonal plans that connect food and beverage innovation, merchandise, digital marketing, events, partnerships, and customer experiences to support business objectives and strengthen the Starbucks Roastery brand.
  • Lead and develop a high-performing team - Provide leadership, coaching, and direction for the Digital Brand, Food, Beverage and merchandise Category, and Events & Experiences teams, ensuring priorities are aligned and resources are focused on the highest-impact opportunities.
  • Bring campaigns and experiences to life - Lead the planning and execution of product launches, seasonal activations, coffee introductions, events, tours, partnerships, and experiential programming across U.S. Roastery locations.
  • Drive operational excellence - Ensure initiatives move efficiently from concept to implementation through strong planning, prioritization, stakeholder alignment, budget management, and execution discipline. Remove barriers and establish processes that enable teams to deliver with excellence.
  • Leverage insights to improve performance - Utilize customer insights, market trends, category performance, and campaign results to identify opportunities, evaluate effectiveness, and optimize future initiatives.
  • Build strategic partnerships - Develop strong relationships with internal stakeholders, external partners, agencies, and suppliers to enhance customer engagement and support business objectives. Collaborate closely with the Milan Roastery team and global Starbucks Roastery partners to share learnings and advance the Starbucks brand.
  • Manage business and brand performance - Support annual planning processes, establish goals and performance measures, and ensure investments, resources, and initiatives deliver meaningful customer and business outcomes.

We are looking for candidates who are:
  • Passionate about brand building and creating memorable customer experiences
  • Strong people leaders who develop talent and build high-performing teams
  • Skilled at translating vision into action and execution
  • Effective at influencing and collaborating across a highly matrixed organization
  • Commercially minded and data-informed in decision making
  • Comfortable balancing long-term priorities with day-to-day business needs
  • Adaptable leaders who thrive in fast-paced, evolving environments

We'd love to hear from people with:
  • 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, consumer packaged goods, or related fields
  • Experience leading integrated marketing, customer experience, category, or commercial functions
  • Demonstrated success leading and developing high-performing teams
  • Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution
  • Strong understanding of brand management, customer engagement, category management, and commercial planning
  • Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives
  • Strong analytical, communication, presentation, and stakeholder management skills
  • Proven ability to influence across functions and drive alignment in a matrixed organization
  • Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required
  • MBA or advanced degree preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and help shape the future of the Starbucks Roastery experience by leading the food and beverage, digital brand, and experiences agenda across the U.S. Roasteries while partnering with teams around the world to bring the Roastery brand to life. Apply today!

About Starbucks Corporation

Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. With 23,132 stores in 65 countries and territories, Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, evolution fresh juices, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. The stores also offer a variety of beers, wines, and appetizers, and markets books, music, and film. Some of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores. Starbucks was founded by Orin Smith in October 1971 and is based in Seattle, Washington.

Starbucks Corporation Careers

Join the vibrant team at Starbucks Corporation, a premier destination for passionate, innovative professionals seeking impactful careers in the coffee industry and beyond. As a global leader in coffee and a champion of sustainable practices, Starbucks offers unparalleled job opportunities that promise both personal and professional growth.

Work You’ll Do

Embark on a fulfilling career path at Starbucks Corporation where you can blend your skills with a culture of excellence and innovation. Our team members are at the heart of our business, and we empower them through leadership development, diversity training, and continuous learning opportunities.

Transform Your Career

With Starbucks, you're not just taking a job; you're joining a culture that nurtures innovation, leadership, and a commitment to diversity and community involvement. Our baristas, managers, and corporate employees all play integral roles in our mission to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.

Innovate and Lead

At Starbucks, innovation isn't just about coffee. It's about revolutionizing the way we connect with customers and grow our business. Lead the charge in creating and implementing new ideas as part of a team that values bold thinking and a fresh approach to challenges.

Professional Growth and Development

Starbucks is committed to the growth of its employees. Whether through professional development programs, internships, or leadership training, we provide the tools needed for you to advance your career within the company. Our robust benefits package supports the health, financial, and lifestyle needs of our team members and their families.

Join Our Team

Explore the array of job opportunities at Starbucks Corporation—from baristas to management positions. We are hiring creative, driven individuals who are ready to make meaningful contributions. Bring your unique perspective and talents to Starbucks and help us continue our legacy of innovation and exceptional service.

Networking and Career Advancement

Starbucks is a place where networking and professional relationships flourish. Connect with leaders and peers who can help guide your career path, and take advantage of our comprehensive training programs that prepare you for future leadership roles.

Internship Opportunities

Gain real-world experience and build your resume through a Starbucks internship. Our interns work on projects that matter, gaining skills that are crucial to succeeding in the coffee industry and beyond. It’s an opportunity to see what a career at Starbucks might look like, with many interns going on to full-time positions within the company.

Stay Connected

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Join us and be part of a company that prides itself on growth, innovation, and a positive employment culture.

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Explore Starbucks Careers

Whether you're beginning your career journey or looking to enhance it, Starbucks offers a dynamic path filled with opportunities for success. Join us and become part of a team that is passionate about coffee, community, and making a positive impact in the world.
Learn more about Starbucks Corporation
Size
383,000 employees
Market Cap
$113.2 billion
Industry
Food & Beverages
Net Income
$664.8 million
Founded
1971
5 Year Trend
+7.6%
Revenue
$23.1 billion
NASDAQ
SBUX
* Ladders Estimates

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