Mars Inc

Associate Brand Manager - Mars Snacking

Mars Inc • $71K — $93K *
Bolton, ON L7E 4C7In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field required; MBA is a plus.
  • 2+ years of Brand Management or Marketing experience, preferably in CPG or major retail sectors.
  • Hands-on experience with data tools, especially Nielsen and Numerator.
  • Strong analytical, problem-solving, and data interpretation skills.
  • Excellent cross-functional collaboration and communication skills.
  • Detail-oriented with a proven track record in managing multiple projects.

Responsibilities

  • Develop and implement promotional activities supporting brand goals.
  • Analyze sales and market data, along with consumer research to assess brand health.
  • Create best-in-class sales materials alongside Customer Marketing and other functions.
  • Track and manage brand budgets effectively.
  • Collaborate with CMI on research projects to gather insights and test new concepts.

Benefits

  • Opportunity to work with diverse and talented associates.
  • Join a purpose-driven company focused on creating a better future.
  • Access to comprehensive learning and development programs at Mars University.
  • Competitive salary and benefits package, including company bonus.
Full Job Description
Job Description:

The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals.

This exciting position will support our Fruity and Seasonal Portfolio while maintaining brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.

What are we looking for?
  • Bachelor's degree in Business, Marketing, or a related field required. MBA or advanced degree would be an asset.
  • 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
  • Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
  • Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
  • Exceptional cross-functional collaboration and communication abilities.
  • Highly detail-oriented with a proven track record of managing multifaceted projects effectively.

What will be your key responsibilities?

  • Develop and implement promotional activities, including initiatives that support brand goals.
  • Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
  • Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions
    Develop recommendations to support the existing brand strategy.
  • Track the budgets of the brand and effectively manage the accountable budget.
  • Collaborate with CMI on research projects gathering insights and/or testing new concepts.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


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The base pay range for this position at commencement of employment is expected to be between the below range CAD 71,111.00 - CAD 93,333.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Food & Beverages
Founded
1911
* Ladders Estimates

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