Summary/ObjectiveThe Brand Manager - Dairy Brands leads growth platforms across emerging dairy and snacking occasions. This role identifies opportunities, builds compelling propositions, and brings new products or brands to market.
Essential Responsibilities- Brand Strategy & Portfolio Leadership - Identify new growth opportunities across dairy and snacking.
- Commercial Project Leadership - Lead initiatives from concept through launch with cross-functional teams. Includes opportunity to plan limited test launches and scales national launches.
- Global Engagement - Lead/participate in projects with cross-functional global team members (not limited to, but largely in France) to evaluate & commercialize brands/products.
- Financial Management - Build business cases and evaluate profitability for new initiatives. Manage day-to-day budget across multiple initiatives.
- Consumer & Market Insights - Use consumer research, positioning work, and product testing to guide innovation.
- Marketing Execution - Develop positioning and launch strategies for new products.
- Communication & Agency Leadership - Align stakeholders and agencies around launch initiatives.
- Innovation Pipeline - Build and manage new product concepts and brand extensions.
- Packaging - Develop packaging that supports differentiation and operational feasibility.
- Events - Represent the brand at innovation forums and industry events.
Competencies- Strong business and financial acumen with ownership mindset
- Ability to translate insights into strategic action; including experience with retail sales data resources like Nielsen, Circana, Numerator, etc.
- Commercial leadership across cross-functional teams
- Strong organizational and prioritization capability
- Confident communication with senior stakeholders
- Experience leading agency partners
- Deep understanding of CPG brand management
- Advanced Excel and PowerPoint skills
- Curiosity for consumer and category trends
Reports ToVP of Marketing, Dairy Brands
Qualifications- Bachelor's degree in Marketing, Business, or related field required; MBA preferred. 5-8 years of experience in consumer packaged goods marketing with experience launching new products or brands preferred.
- French language skill are a benefit but not required.
