Feminine Care Brand Innovation Manager Join us in redefining Feminine Care through bold, purpose-driven innovation. As Brand Innovation Manager, you will lead the development of breakthrough products and experiences that challenge taboos, respond to evolving consumer needs, and drive profitable growth in North America.
About the RoleIn this role, you will lead end-to-end innovation for the Feminine Care category in North America, shaping and delivering the innovation pipeline from concept creation to successful market launch. You will play a key role in shaping the innovation pipeline and contributing to the overall category strategy.
Operating within a global and cross-functional environment, you will collaborate closely with teams across Consumer Insights, R&D, Marketing, and Commercial, as well as external partners, to translate opportunities into impactful solutions.
Reporting to: Senior Innovation Manager
We are looking for a passionate Brand Innovation Manager for our FemCare category with a focus on North America, who will be based in Philadelphia, US.
What You Will Do- Own the Innovation Pipeline. Lead and manage the end-to-end innovation process, from idea generation to launch, ensuring speed, quality, and commercial impact.
- Drive Insight-Led Strategy. Translate consumer, shopper, and market insights into clear innovation strategies and growth opportunities.
- Shape the Portfolio. Define product portfolio direction, including positioning, pricing, packaging, and claims, aligned with brand and category priorities.
- Lead Cross-functional Delivery. Coordinate and influence global and regional stakeholders across Marketing, R&D, and Commercial teams to ensure alignment and execution excellence.
- Identify Growth Opportunities. Analyze market trends, competitive landscape, and evolving consumer needs to uncover whitespace opportunities.
- Track and Optimize Performance. Monitor key performance indicators (e.g., shares, sales, margin, penetration) and continuously improve innovation outcomes.
Who You AreYou are a commercially driven and insight-led innovation professional with a passion for building purpose-driven brands and delivering meaningful consumer value.
- 8+ years of experience in consumer marketing, brand management, or innovation within a multinational FMCG environment
- Experience working across global and regional/local roles
- Degree in Business, Marketing, or related field
- Strong business acumen and strategic thinking
- Proven track record of translating consumer insights into scalable innovation concepts that drive profitable growth.
- Ability to lead cross-functional teams and influence stakeholders without direct authority
- Strong communication and storytelling skills
- Entrepreneurial and comfortable navigating ambiguity
- Curious, proactive, and eager to experiment and learn
- Resilient, solution-oriented, and results-driven
- Fluent in English, additional languages are a plus
- Willingness to travel
What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits: Expected Compensation
Competitive annual salary + annual incentive bonus + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- PTO offering with Paid Holidays
- Scholarship program for children of Essity employees.
Application End Date:Job Requisition ID:Essity263050
