Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The Senior Brand Manager drives strategic growth and long-term equity for the Boost Mobile brand by translating deep consumer insights into high-performance, full-funnel marketing campaigns. This business owner solves critical growth challenges by navigating a highly competitive, rapidly shifting telecommunications market. By orchestrating seamless cross-functional alignment across multiple creative departments, sales channels, and financial operations, the role ensures sustained commercial health and clear brand differentiation.

What Success Looks Like (Objectives):

• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes
• Analytical rigor and a demonstrated mastery of leveraging complex data sets and financial forecasting for strategic decision-making
• Strong skills in cross-functional orchestration, influence management, and leading team members in a matrixed corporate structure
• An insatiable curiosity, brand pride, and a competitive drive to view operational obstacles as strategic growth opportunities
• AI literacy and application skills, specifically utilizing predictive modeling and marketing AI platforms to anticipate changing consumer trends
• Critical experience directing national creative agency partnerships and managing multi-million dollar marketing budgets

Minimum Requirements:

• Minimum Education: Bachelor's Degree in Marketing, Business, or a related field
• Masters degree or MBA preferred
• Minimum Experience: 6+ years of brand management experience
• Required Technical Skills:
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment

Visa sponsorship not available for this role

Salary Ranges

Compensation: $110,110.00/Year - $180,900.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.