Description

Position Summary

The Senior Brand Manager supports brand strategy and execution for Vyleesi (bremelanotide) and the NSAID and CVP portfolio, helping sustain commercial momentum across both areas. This role supports development and execution of brand plans, positioning, promotional initiatives, and customer engagement programs that align with established business objectives.

The Senior Brand Manager helps carry out day-to-day brand management activities, including HCP and patient engagement support and ongoing lifecycle initiatives for the NSAID and CVP portfolio, working under direction from the AVP, Marketing and Commercial Strategy.

The role serves as a marketing partner to Sales, Medical Affairs, Market Access, Commercial Operations, Regulatory Affairs, and external agency partners, supporting execution of brand strategies and contributing to the achievement of commercial goals across Vyleesi and the NSAID/CVP portfolio.

Key Responsibilities

Brand Strategy & Execution

• Support development and execution of HCP tactical plans for Vyleesi and the NSAID/CVP portfolio, including content, messaging, and channel mix aligned to brand priorities.
• Support development and execution of DTC tactical plans, including campaign concepts, media coordination, and content aligned to brand positioning.
• Monitor HCP and DTC tactic performance against plan, tracking key metrics and surfacing trends to inform ongoing optimization.
• Help identify and implement optimizations to HCP and DTC tactics based on performance data, market feedback, and competitive activity.
• Support identification, development, and management of KOL relationships across Vyleesi and the NSAID/CVP portfolio, including outreach, engagement planning, and speaker program support.
• Help build and maintain influencer networks and partnerships to support DTC and patient engagement objectives.
• Coordinate with agency partners on HCP and DTC tactical execution, timelines, and reporting.
• Track budgets associated with HCP, DTC, and KOL/influencer initiatives, and help report spend against plan.
• Move HCP and DTC promotional materials, including influencer and KOL-related content, through MLR/PRC review.
• Partner with Sales, Medical Affairs, and Market Access to align HCP tactics and KOL engagement with field and access priorities.
• Support the sales force with marketing content, tools, and resources, ensuring field-facing materials reflect current brand messaging and are readily accessible for use in the field.
• Help coordinate marketing and sales force alignment, including supporting field communications, sales meeting content, and briefing materials tied to brand priorities and tactical updates.
• Support integration of marketing content and campaign data into sales force systems and platforms (e.g., CRM/field tools), working with Commercial Operations and IT/systems partners to ensure materials, approved claims, and engagement data are properly loaded and accessible to the field.
• Gather field feedback on marketing tactics and materials, and relay insights to inform tactical planning and optimization.
• Support training content development in partnership with Sales Training & Operations to ensure field teams are equipped with current, MLR-approved materials.

Sales Force Partnership

• Serve as the primary marketing partner to Sales leadership for assigned brands.
• Ensure sales teams have effective promotional materials, messaging platforms, and customer engagement tools.
• Incorporate field insights and customer feedback into brand planning and tactical execution.
• Support sales meetings, field training initiatives, and customer engagement programs.
• Evaluate promotional effectiveness and recommend improvements.

Medical Affairs & Market Access Partnership

• Partner with Medical Affairs to ensure scientific alignment, KOL engagement strategies, medical education priorities, and compliant communications.
• Collaborate with Market Access teams to incorporate payer insights, access considerations, and reimbursement dynamics into brand planning.
• Support development of customer-facing materials that align with approved product positioning and evidence.

Patient Engagement & Specialty Marketing

• Support patient engagement strategies, including patient education resources, caregiver-focused initiatives, and patient support programs.
• Develop referral pathway strategies for Evoxac Oral Solution in coordination with relevant healthcare audiences.
• Support KOL identification, engagement strategies, and congress planning activities.

Marketing Operations & Compliance

• Manage agency partners supporting creative development, promotional materials, digital initiatives, congress activities, and brand execution.
• Lead promotional and non-promotional materials through MLR/PRC review processes.
• Ensure compliance with applicable promotional regulations, internal policies, and product-specific requirements, including Sympazan boxed warning considerations.
• Maintain effective project management processes to ensure timely delivery of marketing initiatives.

Key Performance Indicators (KPIs)

Brand Performance

• Achievement of annual brand revenue objectives.
• Prescription growth and market performance objectives.
• Successful execution of annual brand plans.
• Improvement in customer engagement and brand awareness measures.

Launch Excellence (Evoxac Oral Solution)

• Completion of launch milestones according to approved timelines.
• Field force readiness prior to commercialization.
• Successful deployment of promotional materials and customer engagement programs.
• Execution of launch activities within approved budgets.

Commercial Effectiveness

• Sales force adoption and utilization of marketing resources.
• Effectiveness of promotional initiatives and customer engagement programs.
• Successful execution of congress, KOL, and educational initiatives.

Operational Excellence

• Budget management and forecasting accuracy.
• MLR review quality and cycle time.
• Timely completion of brand initiatives.
• Effective agency management.

Required Qualifications

Education

• Bachelor's degree required.
• MBA or advanced degree preferred.

Experience

• 6+ years of pharmaceutical marketing experience, including brand management responsibility.
• Demonstrated experience developing and executing brand plans.
• Product launch experience required.
• Experience managing specialty pharmaceutical products preferred.
• Experience working cross-functionally with Sales, Medical Affairs, Market Access, and Regulatory teams.

Salary Range

The expected annual base salary for this New Jersey based position is $139,000 - $174,000. In addition, you may be eligible for a discretionary bonus if you are an active employee on the payment date.

Benefits

Hired applicants may be eligible for benefits, including but not limited to, medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) match, flexible spending accounts, health saving account, employee assistance program, tuition reimbursement program, parental leave, wellness program, paid time off, volunteer time, and holidays.

Physical Requirements

This role will follow a hybrid work schedule, requiring three (3) onsite days per week at our Bridgewater, NJ office.