Job DescriptionWorking in close partnership with the Head of Marketing, the broader marketing team and our sales planning team, you will help Tate's achieve its ambition to lead premium snacking in baked goods through increased household penetration by 1) translating the brand strategy into commercial sales/trade strategy and plans and 2) managing overall business performance, both in service of delivering Tate's Bake Shop annual revenue and profit plan.
You will develop annual plans, set objectives and allocate resources to guide customer business plans to enable consumer & customer centric brand growth. You will own the monitoring of business performance against objectives, understanding key drivers, translating into actions to drive in-year delivery, inform demand and supply planning.
What you will bring: A desire to drive your future, accelerate your career while fostering a culture of learning & development. The following experience and knowledge is required:
- Understanding of how to translate consumption trends and broader data inputs into insights & actions, preferably in the consumer goods sector in matrix environment.
- Ability to read the competitive environment, identify opportunities and threats and translate to broader team using market data.
- Key player in building foundational blocks of the annual plan and then managing the in-year execution and performance, including ROI.
- General understanding of a brand's PnL & business objectives.
- Understanding of the DSD and non-DSD route to market models.
- Thought leadership to help inform brand strategies, annual commercial plan, selling stories, integrated business planning (forecasting), portfolio strategy.
- Analytics and creativity to continuously review, evolve, and optimize plans.
- Leading and influencing internal cross-functional (heavy focus on field customer teams).
- Strong project management skills and ability to manage multiple projects simultaneously.
- Communicating effectively & concisely, verbally and in writing, and executive presentation skills.
- Proven ability to analyze and leverage Syndicated data (Nielsen or equivalent), Customer POS Data, SPARK Shipment History, and Shopper Data (including panel) to find business opportunities.
- Proficiency in MS Office, especially Outlook, Power Point, Excel, and Word.
What you need to know about this position: The Senior Brand Manager Tate's Portfolio & Performance Management is an 'end to end' role that will have a breadth of responsibility from taking brand plans and translating them into actionable and clear sales and trade objectives that achieve in year deliverables. This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team on an on-going basis. The individual will be responsible for leading cross functional teams comprised of internal and external partners.
Required Experience: - 7+ years of experience of increasing leadership responsibility in CPG marketing Sales, Sales Planning, Marketing or related functions.
- 3+ years of people management and/or cross functional team leadership.
- Experience in a matrix environment w/ multiple stakeholders, w/ demonstrated leadership & collaboration skills.
- Experience in brand management and consumer marketing expertise a plus.
- Experience specific to category development and shopper marketing.
- Experience making strategic and tactical decisions utilizing fact-based data.
- Direct account selling and sales management experience preferred.
- General Management and P&L decision making perspective.
- Ability to establish relationships with both customers and with internal functions.
- Complete understanding of sales policies and organization skills.
- Should have knowledge of trade deals, programming and trade spending as well as experience with a broad base of retail customers (chain and wholesaler).
- Excellent written, oral communication, and presentation skills are mandatory.
Education:- Bachelor's degree required
Salary and Benefits:The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit SummaryThe United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Job TypeRegular
Brand & Portfolio Management
Marketing
