Senior Brand Manager, Brand Growth & Innovation - Huggies4 Wipes
Job DescriptionThe Senior Brand Manager, Brand Growth & Innovation will lead innovation and brand building initiatives across North America for the Huggies4 Baby Wipes portfolio. This role will lead development of the 3-5 year strategic innovation plan. In this role you will manage the work of Brand Growth & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.
In this role, you will:
Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market
Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon
Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment
Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces
Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories
Collaboration with Global to drive scale and consistency of front end innovation development
Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs
Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics
Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we9re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you9ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you9ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.
At least 10 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
Experience with brand positioning and brand strategy development.
Concept & Brief writing of both product innovation and renovation and commercial news.
Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
Demonstrated capability in leading agency partners in long-term projects.
Travel 10-20% of the work time.
Total Benefits
Here are just a few of the benefits you9d enjoy working in this role for Kimberly-Clark. For a complete overview, see .
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
Salary Range: 173,400 6 214,200 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial CenterAdditional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time