Brand Manager, Brand Growth & Innovation - Depend
Job DescriptionIn your
Brand Manager role, you'll help us deliver better care for billions of people around the world. The Brand Growth and Innovation (BG&I) Brand Manager on Depend® will lead brand building initiatives across North America as well as develop, gain support for, and lead 3-5-year strategy & innovation plans. The Brand Manager will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, I&A, RGM, Design, and Sales.
In this role, you will:
- Develop innovation concepts grounded in consumer insight and brand strategy - translating insights into clear positioning, value propositions, and brand narratives
- Lead cross-functional teams through key stages to prepare the launch of major innovation programs including: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
- Leverage consumer, customer, and category insights to partner with Senior Brand Manager to drive development of 3-year brand portfolio strategy and supporting innovation programs.
- Support development of go-to-market strategies, ensuring a strong linkage between consumer proposition, channel strategy, and retail execution.
- Serve as key liaison with channel and sales strategy as voice of the consumer and brand/innovation subject matter expert.
- Partner with global teams to drive scale innovation and consumer insight projects.
- Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive net sales and operating profit goals while solving issues facing the business.
- Lead the process of materials preparation for various workshops, customer meetings, and steering committees.
- Identify and lead process improvements at the key project or brand level.
- Champion Design Thinking and agile methodologies across Kimberly-Clark NA.
To succeed in this role, you will need the following qualifications:
- Bachelor's degree in business/marketing. Masters/MBA with concentration in marketing degree preferred.
- 5+ years' experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
- Skilled development and execution of brand marketing related to new product development; cross- functional leadership including product development, manufacturing/, sales, finance
- Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results.
- Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
- Concept & Brief writing of both product innovation and renovation and commercial news.
- Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
- Ability to pull insights from multiple sources and synthesize into both internal compelling stories for change and external facing selling materials.
- Deep skills and experience with diagnosing and resolving complex problems and opportunities.
- Entrepreneurial can-do attitude to find ways to break down growth barriers.
- Demonstrated positive energy to effectively represent brand internally and externally.
- Travel 10-20% of the work time.
Total BenefitsWe believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
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Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
