This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

About the Role:

You'll own the visual language of a category as it's being defined. That means the brand system, the campaign creative, the assets that move through every channel the market sees - all of it. Tulip is replacing the rigid, paper-based systems running factory floors around the world, and the brand that tells that story should be as thoughtfully built as the platform itself. This is a senior IC role. You drive impact through the quality of your craft, your ability to extend a brand system purposefully under pressure, and your willingness to build tools that make the entire team more capable.

About You:

Most B2B companies in industrial software treat design as an afterthought - you don't, and you've built a body of work to prove it. You work fluidly across brand systems and campaign execution: you can build the guidelines and then ship the assets inside them, and you know when to hold a system together and when to let it breathe. You've rebuilt parts of your workflow around AI, not to skip the thinking but to do more of it, and you've built tools that other people on your team actually use. You have strong opinions about what makes design work, and you're willing to defend them in a room with a CMO

What skills do I need?

• 5-8+ years of visual design experience with a portfolio spanning brand identity systems, campaign creative, and digital assets, ideally in B2B SaaS or a technical category
• Deep proficiency in Figma and the Adobe Creative Suite, with experience building and maintaining a component-based design system
• A track record owning campaign creative end-to-end, from brief to full asset suite across paid, organic, email, and event
• Video and motion as a genuine secondary skill - you can concept and produce short-form social video, animated assets, and event reels, or direct a producer effectively
• A real track record using AI tools in your design workflow (image generation, layout assist, documentation, prompt engineering) to rebuild processes, not just adopt tools
• Enough editorial instinct to push back on copy that doesn't match the visual and make sure design and messaging work as one

Key Responsibilities:

Brand Systems

• Own Tulip's visual brand - guidelines, design tokens, component libraries, and templates - as a living system people actually use, not a static PDF
• Build and maintain the marketing design system: reusable components, slide and email templates, event kits, and tools that let the team scale output
• Bring a clear point of view on where the brand is strong and where it needs to evolve, before you're asked

Campaign Execution

• Lead creative execution for integrated campaigns, designing the full asset suite across paid, organic, email, and event from brief through launch
• Partner with Content, Digital Marketing, and external agencies to ensure creative executes consistently across every channel
• Own visual production for Tulip's flagship moments, including Hannover Messe, Operations Calling, and major product launches

AI & Creative Operations

• Build AI-assisted design workflows and tools the whole team can use, including prompt systems for non-designers and image generation pipelines
• Set the standard for how AI gets used in the creative function - evaluate what's worth adopting and build repeatable processes
• Produce or direct video and motion creative when needed (short-form social, product animations, event reels)

Key Collaborators:

• Revenue Marketing
• Product Design
• Product Marketing
• Content & Experiences
• Digital Marketing
• External agencies, videographers, and freelance production

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered.

We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $115,000 - $150,000 per year.