Movable Ink

Senior Backend Developer, Campaigns Team

Movable Ink$140K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of software engineering experience
  • Experience building and maintaining large distributed systems
  • Strong foundation in modern backend development (Python preferred)
  • Experience with relational databases and query optimization (PostgreSQL)
  • Understanding of web-based API architectures (RESTful, GraphQL)
  • Familiarity with cloud providers (Google Cloud Platform)
  • Strong technical leadership and mentoring capabilities.

Responsibilities

  • Design and implement campaign workflow systems for marketers
  • Build systems for turning creatives and targeting rules into finalized campaigns
  • Ensure reliable handoff of campaigns for delivery with monitoring and alerts
  • Integrate audience segmentation and personalization into campaign targeting
  • Develop flexible systems for adding new campaign types and scheduling rules
  • Maintain high system reliability through observability and metrics
  • Take ownership of backend feature delivery from design to production support
  • Advocate for engineering best practices and mentor junior engineers.

Benefits

  • Full range of medical benefits
  • Financial benefits including bonus opportunities
  • Opportunities for professional development and continuous learning.
  • Collaborative and innovative team environment
  • Flexible work arrangements potentially available.
Full Job Description
We9re looking for a Senior Software Engineer to join the Campaigns team, which builds the infrastructure that lets marketers create, schedule, and deliver messages across multiple channels on our platform. Join us to make your mark on a fast-growing team, take ownership of innovative projects, and work closely with cross-functional partners to build a product that marketing teams rely on daily.

This is a hands-on role where you will contribute to the architecture and implementation of critical platform capabilities. You9ll design robust systems, write high-quality code, and ensure our services are scalable, reliable, and maintainable. The systems you help build power core campaign capabilities like audience targeting, multi-channel content assembly, and reliable scheduling for one-time, recurring, or triggered campaigns.

You will report to the Engineering Manager in this role.

What You9ll Do:
  • Design and Build Campaign Workflows: Design and implement the core systems that let marketers create, configure, and schedule campaigns across multiple channels (email, SMS, push, etc.).
  • Own Campaign Authoring & Content Assembly: Build the systems that turn authored creatives, templates, and targeting rules into a finalized, ready-to-send campaign - resolving content variants and audience eligibility ahead of delivery.
  • Ensure Reliable Handoff to Delivery: Own the layer that prepares and monitors campaigns as they move to delivery, with visibility and alerting to catch failures or delays before they impact customers.
  • Enable Audience Targeting & Personalization: Collaborate with Product and other engineering teams to integrate audience segmentation and personalization signals into campaign targeting, so the right content reaches the right recipient.
  • Build for Extensibility: Develop flexible, configurable systems that allow new campaign types, channels, and scheduling rules to be added with minimal engineering overhead.
  • Drive Operational Excellence: Maintain high system reliability through observability, metrics, alerting, and shared on-call responsibilities, ensuring campaigns are delivered accurately and on time.
  • Own Feature Delivery End-to-End: Take ownership of complex backend features from technical design through implementation, testing, deployment, and production support.
  • Champion Engineering Best Practices: Advocate for strong code quality, testing, and system health, and mentor junior engineers to raise the team9s overall technical bar.


What You Bring:
  • 5+ years of software engineering experience
  • Experience building and maintaining large distributed systems at scale that are fault tolerant and highly concurrent
  • Exemplary software engineering skills (design, unit testing, git, code review, CI/CD)
  • Strong foundation in modern backend development (e.g. Python, Ruby, etc. - we mostly use Python alongside other languages and frameworks)
  • Strong experience with relational databases, schema design, and query optimization (we use PostgreSQL)
  • An understanding of common web based API architectures (RESTful, GraphQL) and technologies (gRPC)
  • Experience with a cloud provider e.g. AWS, Azure, GCP (we use Google Cloud Platform)
  • Experience with modern distributed and microservice technologies (we use Kubernetes, Kafka, RabbitMQ)
  • Familiar with Software Development Lifecycle practices, such as continuous integration/continuous delivery and automated deployment (we use tools such as Docker, Kubernetes, GitHub Actions, etc.)
  • Strong technical leadership skills with the ability to collaborate with others, communicate effectively, advocate appropriately and mentor more junior engineers to improve team efficiency
  • Exceptional problem-solving skills, including the ability to efficiently identify, analyze, and resolve complex issues, and communicate to others on the team how to contribute to the solutions for these issues
  • A willingness and eagerness to continuously learn, adapt to evolving technologies, and strive for personal and professional improvement.


The base pay range for this position is $140,000-$180,000/year , which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience.

About Movable Ink

Movable Ink is a software company that provides a platform for creating personalized email content. The company's platform uses real-time data to generate personalized content for email campaigns, allowing marketers to create more engaging and relevant content for their customers. Movable Ink was founded in 2010 and is headquartered in New York City. The company has received several awards for its innovative technology, including being named one of the fastest-growing companies in North America by Deloitte in 2016. Movable Ink's clients include some of the world's largest brands, such as Delta, eBay, and Spotify.
Learn more about Movable Ink
Size
200 employees
Industry
Founded
2010

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