Senior B2B Marketing Specialist

Integrant, Inc.

$75K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, communications, or related field completed within the last two years.
  • Two relevant internships in B2B marketing, technology, SaaS, or related areas.
  • Exceptional written and verbal communication skills, with the ability to simplify complex topics.
  • Strong attention to detail and ability to manage multiple projects and deadlines effectively.
  • Familiarity with Excel or Google Sheets for data analysis.
  • Authorization to work in the U.S. without sponsorship.

Responsibilities

  • Support planning and execution of B2B marketing campaigns across various channels.
  • Research target industries and market trends to inform campaign strategies.
  • Create and coordinate diverse campaign assets such as emails and presentations.
  • Maintain campaign calendars and asset libraries with precision.
  • Generate basic reports on campaign performance and lead metrics.
  • Assist sales teams with lead management and audience feedback processes.
  • Collaborate with designers and subject-matter experts to ensure quality and brand alignment.

Benefits

  • Hands-on experience in a supportive team environment.
  • Opportunities for growth and learning within B2B marketing.
  • Collaboration with cross-functional teams including marketing and sales.
  • Exposure to various marketing automation tools and platforms.
Full Job Description
This is a hands-on learning role for a recent graduate with two relevant internships who is strong in writing, research, organization, and data. You will work closely with marketing, sales, technical subject-matter experts, and external partners.

Compensation: $75,000 to $120,000 base salary, Final compensation is determined by directly relevant B2B technology experience, enterprise campaign ownership, and demonstrated pipeline impact.
What you will do
• Support the planning and execution of B2B campaigns across email, LinkedIn, webinars, paid media, events, and outbound programs.
• Research target industries, companies, buying committees, competitors, and market trends to improve ICP and account targeting.
• Create and coordinate campaign assets such as email copy, social posts, landing-page briefs, presentations, webinar materials, case-study inputs, and reports.
• Maintain campaign calendars, project trackers, asset libraries, and approval workflows with accuracy and follow-through.
• Build basic reports from CRM and marketing platforms; monitor engagement, lead flow, conversion, and campaign performance.
• Work with sales to support lead handoff, audience feedback, and follow-up activities.
• Coordinate with designers, agencies, and internal SMEs to keep work on brand, accurate, and on schedule.

Requirements

What you bring
• Bachelor's degree completed within the past two years in marketing, business, communications, economics, analytics, or a related field.
• At least two relevant internships in B2B marketing, technology, SaaS, consulting, sales enablement, demand generation, communications, or a related area.
• Excellent written and verbal communication skills, including the ability to turn complex topics into clear business-facing content.
• Strong attention to detail, ownership, curiosity, and ability to manage multiple deadlines.
• Comfort with Excel or Google Sheets and confidence using data to understand campaign performance.
• Authorization to work in the United States without current or future sponsorship.

Preferred
• Internship experience with HubSpot, Salesforce, LinkedIn Campaign Manager, Google Analytics, Mailchimp, or similar tools.
• Portfolio of writing, campaign, research, event, social, or analytics work.
• Exposure to B2B technology, AI, cloud, software services, healthcare, manufacturing, or other enterprise markets.

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