Overview

We’relooking for a Senior Associate, PublicRelationsand Communicationstosupport the development and execution of strategic media programs that enhance brand visibility and reputation. This role will serve as a key point of contact for media inquiries and help drive proactive storytellingthat positions the company as the brand leader with leadingshare of voice.

Supportthe day-to-day execution and operational management of Progyny’s public relations function. This role is equalparts strategist and operator — someone who can translate high-level communications priorities into flawless execution and media engagement.

The ideal candidate thrives in a collaborative environment, understands how to drive integrated storytelling across channels, and can balance hands-on execution with team and process optimization. This person will serve as the engine behind the PR function — guiding execution, managing workflows, supporting spokespeople, and ensuring campaigns move efficiently from concept to coverage.

Responsibilities

• Develop media plans to support product launches, research, and company news 

• Build andmaintainrelationships with journalists, editors, and influencers 

• Draft press releases, media pitches, and briefing materials

• Manage inbound media inquiries and coordinate interviews 

• Proactively pitch stories to secure coverage across target outletsand maintainshare of voice

• Prepare executives and subject matter experts for media interviews 

• Drafthigh quality, on message and on voice,op-eds, bylines, Q&As, and talking points

• Workcollaboratively with team to plan and coordinate press events, briefings, and announcements 

• Research and support award submissions, speaking opportunities, and conference participation 

• Understand the media and women’s health landscape, and news cycle   

• Track and analyze coverage, delivering insights and recommendations  

• Contribute to a positive, collaborative, and high-performing team culture  

Qualifications

• 4-5+ years of experience in public relations, communications, or integrated marketing communications 

• Experience in healthcare, benefits, women’s health, or B2B communications strongly preferred 

• Proven experience managing PR campaigns from strategy through execution 

• Strong media relationstrack record, including established media relationships and experience building new relationships with key journalists and outlets 

• Deep understanding of the evolving media landscape and ability to think creatively about earned media strategy 

• Exceptional writing and editing skills 

• Experience supporting executive thought leadership and speaking opportunities 

• Experience managing multiple stakeholders and navigating cross-functional environments 

• Demonstrated ability to manage timelines, workflows, and operational processes 

• Strong organizational skills, attention to detail, and ability to manage multiple priorities simultaneously 

• Excellent verbal and presentation skills, including the ability to communicate confidently with senior executives internally and externally 

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred 

What Success Looks Like

• Campaigns run smoothly and efficiently from ideation through execution 

• Teams are aligned, informed, and able to move quickly without bottlenecks 

• Media relationships deepen and coverage opportunities grow 

• Executives and spokespeople are well-positioned through proactive thought leadership 

• Progyny continues to strengthen its visibility and reputation across healthcare and benefits conversations 

• Processes continuously improve to support scalability, efficiency, and team performance

Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.