New York Life Insurance Co

Senior Associate, Private Markets Product Marketing

New York Life Insurance Co • $115K — $164K *
Jersey City, NJ 07305In-Person
Finance & Insurance
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • BA/BS in marketing, finance, economics, communications, or related fields required.
  • Over 5 years of experience in private markets marketing or financial services preferred.
  • In-depth knowledge of private markets, particularly private credit, with the ability to simplify complex concepts.
  • Experience working with intermediary and/or institutional distribution teams is beneficial.
  • Familiarity with marketing regulations related to private offerings is a plus.
  • Capability to adapt marketing messages for various product structures, including interval funds and private vehicles.
  • Strong communication, analytical, and project management skills are essential.

Responsibilities

  • Lead the development and ongoing maintenance of proactive marketing strategies for private market products.
  • Collaborate with investment teams to create compelling narratives that highlight product differentiation.
  • Conduct regular updates on product marketing, ensuring consistent messaging across all channels.
  • Analyze market trends and competitor actions to enhance marketing strategies and campaigns.
  • Contribute to cross-functional marketing projects to streamline processes and improve effectiveness.
  • Make independent judgments while managing multiple priorities and deadlines.

Benefits

  • Comprehensive benefits package including leave programs and adoption assistance.
  • Student loan repayment programs available.
  • Ongoing refinement of benefits based on employee feedback.
  • Opportunities for career growth and development within a modern workforce environment.
Full Job Description
Location Designation: Hybrid - 3 days per week

What You'll Do:
  • Lead the development, enhancement, and ongoing maintenance of proactive product marketing for private market strategies, including content across formats such as tear sheets/fact cards, presentations, brochures, thought leadership, blogs, videos, and webinars, as well as digital campaigns in partnership with the institutional and retail segment marketing teams.
  • Partner closely with the private market investment teams and Client Portfolio Managers, as well as with distribution, digital marketing, segment marketing, business intelligence, and compliance to craft compelling narratives that articulate long-term value and differentiation across opaque or less liquid investment vehicles, aligning with business priorities and product strategy.
  • Drive monthly and quarterly product marketing updates, proactively reviewing positioning, messaging, and competitive differentiation to ensure consistency across all materials and channels.
  • Analyze industry trends, competitor activity, and market developments to recommend enhancements to marketing strategies, messaging, and campaigns.
  • Serve as a key contributor on cross-functional initiatives and marketing projects, helping to improve processes, streamline workflows, and enhance team effectiveness.
  • Exercise sound judgment and independent decision-making while balancing multiple deliverables and deadlines with minimal supervision.


What You'll Bring:
  • BA/BS required, concentration in marketing, finance, economics, communications, or related disciplines.
  • 5+ years of private markets marketing or related financial services experience preferred.
  • Deep understanding of private markets - especially private credit, including corporate private placements, infrastructure debt, and asset-based financing strategies - with the ability to translate complex strategies into compelling market narratives.
  • Experience supporting intermediary and/or institutional distribution teams preferred.
  • Familiarity with marketing restrictions and regulatory considerations specific to private offerings (e.g., Reg D, accredited investor rules) is a plus.
  • Ability to support a range of product structures-including interval funds and other '40 Act vehicles designed for semi-liquid strategies, as well as private vehicles such as CITs and LPs-with flexibility to adapt messaging and marketing strategies as new structures emerge.
  • Demonstrated ability to independently manage projects and execute multiple priorities with minimal supervision.
  • Strong written, verbal, and presentation communication skills with the ability to explain complex concepts clearly.
  • Ability to think strategically while also executing tactically and managing day-to-day deliverables.
  • Strong analytical, organizational, and project management skills with keen attention to detail.
  • Proven ability to collaborate effectively across functions and build strong working relationships with internal stakeholders.
  • Advanced PowerPoint and Microsoft Office skills required.
  • Experience with SharePoint, Seismic, or similar marketing platforms preferred.

#LI-MC1

Job Level: LEVELPF4

Pay Transparency

Salary Range: $115,000-$164,500

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.

About New York Life Insurance Co

New York Life Insurance Company is a mutual life insurance company in the United States and one of the life insurers in the world, ranking #88 on the 2014 Fortune 500 list with over $540 billion in total assets under management, and more than $19 billion in surplus and AVR. New York Life and its subsidiaries provide insurance, investment, and retirement solutions. For 175 years, the company has been helping people put their love into action. It was founded in 1845 and is headquartered in New York.

New York Life Insurance Co Careers

Join the esteemed team at New York Life Insurance Co, a leader in the insurance industry, and propel your career to new heights with unparalleled job opportunities. As one of the most respected names in life insurance, we offer a platform where professionalism meets innovation, creating an environment ripe for personal and professional growth.

Work You’ll Do

At New York Life Insurance Co, you will be part of a culture that cherishes diversity and fosters leadership. Our team is composed of skilled professionals dedicated to providing financial security and peace of mind to our clients. By joining us, you will collaborate with top-tier experts in finance and insurance, leveraging your skills to make a meaningful impact.

Explore Career Paths

Whether you are seeking an internship, a full-time position, or a leadership role, New York Life Insurance Co provides a variety of career paths to help you achieve your professional goals. Our commitment to career development is evident through extensive training programs and continuous learning opportunities that ensure our team remains at the forefront of the industry.

Innovate and Lead

Embrace the opportunity to lead projects that drive innovation within the company and the insurance industry. New York Life Insurance Co is at the intersection of tradition and innovation, where we constantly strive to develop solutions that anticipate the needs of our clients.

Be Part of a Great Team

Our team at New York Life Insurance Co is our greatest asset. We thrive on collaboration and respect each other’s contributions, creating a supportive and inclusive workplace. Here, networking and mentorship go hand in hand with day-to-day operations, providing a robust support system for career advancement.

Future-Proof Your Career

With New York Life Insurance Co, your career is future-proofed with endless opportunities for advancement. Our comprehensive benefits package supports your life both inside and outside of work, while our leadership and diversity training prepare you to take on new challenges.

Join Our Team

Search for open positions that match your skills and interests. We are hiring creative, curious, and motivated individuals who are ready to drive their careers forward. Explore our job opportunities and find out how your talents can make a difference at New York Life Insurance Co.

Stay Connected

Keep up to date with the latest industry trends, career tips, and company news through our Careers Blog. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the exciting and rewarding opportunities that await at New York Life Insurance Co.

Prepare for Your Interview

Ready to join us? Prepare your resume and sharpen your interview skills to become part of a company that values vision, leadership, and a commitment to excellence. At New York Life Insurance Co, we are not just offering a job; we are offering a pathway to success.

New York Life Insurance Co – A Place Where Careers Are Made

From fostering innovation to encouraging diversity, New York Life Insurance Co is where you can pursue your passions and grow your career. Join us and make a difference in the lives of our clients and communities every day.
Learn more about New York Life Insurance Co
Size
11,960 employees
Industry
Finance & Insurance
Founded
1845
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at New York Life Insurance Co

More Finance & Insurance Jobs

Find similar Senior Associate, Private Markets Product Marketing jobs:

NationwideJersey City, NJ