KPMG is currently seeking a Senior Associate, Events Marketing, Boston to join our Clients & Markets organization. Responsibilities: • Implement targeted, end-to-end event marketing plans for regional events. Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals • Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages). Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines • Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals • Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs • Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications: • Minimum three years' experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts • Bachelor's degree from an accredited college/university in Marketing, Business, or related field • Strong financial acumen, with experience managing event-level budgets and tracking expenses. strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms • Ability to coordinate with multiple stakeholders, including strategy teams and local vendors • Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies. • Travel is required, must be willing to travel within a designated region to support in-market events • Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders • Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa