Manager, Events Marketing, Atlanta

KPMG

$90K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum five years of experience in event or field marketing focusing on regional events and virtual webcasts.
  • Bachelor's degree in marketing, business, or a related field from an accredited university.
  • Strong financial acumen and experience managing event budgets and tracking expenses.
  • Experience with webcast production and virtual event platforms; adept at coordinating with multiple stakeholders.
  • Willingness to travel within a designated region for local events; travel is required.
  • Candidate must be based in the designated geographic market for optimal event execution.

Responsibilities

  • Direct the execution of the regional event marketing plan, managing key local events and supervising junior team members.
  • Lead comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management.
  • Oversee speaker selection and content alignment to ensure relevance and alignment with local growth objectives.
  • Provide on-site event support and serve as the primary marketing contact, ensuring logistical execution aligns with marketing goals.
  • Compile regional KPI and ROI data to provide insights and recommendations for future event marketing optimization.

Benefits

  • Comprehensive medical and dental plans along with vision coverage.
  • Disability and life insurance options included.
  • 401(k) plans to support retirement savings.
  • Robust suite of personal well-being benefits for mental health support.
  • Standard Personal Time Off and a calendar of observed holidays each fiscal year.
Full Job Description
KPMG is currently seeking a Manager, Events Marketing to join our Clients and Markets organization.

Responsibilities:

  • Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events and within the region, managing a direct portfolio of key events while supervising junior team members
  • Lead and manage the comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management to drive registration and attendance
  • Oversee speaker selection and content alignment for local events, ensuring the message is relevant to the local market and aligned to their growth objectives while maintaining brand consistency
  • Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
  • Compile regional KPI and ROI data to report back to the Events Marketing Leader and provide insights and recommendations to optimize future event marketing strategies

Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

  • Minimum five years of experience event marketing or field marketing, with a focus on executing regional events and virtual webcasts
  • Bachelor's degree from an accredited university in marketing, business, or related field
  • Strong financial acumen, with experience managing event-level budgets and tracking expenses ; s trong location-based event marketing management and on-site operational skills
  • Experience in webcast production and virtual event platforms; ability to coordinate with multiple stakeholders, including strategy teams and local vendors
  • Willingness to travel within a designated region to support in-market events ; t ravel required
  • This role requires the candidate to be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
  • Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

KPMG LLP and its subsidiaries ("KPMG") complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work .

Follow this link to obtain salary ranges by city outside of CA:
https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=7836_9_26

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