American Express

Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy

American Express$110K — $130K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in marketing, with a focus on acquisition or loyalty strategies.
  • Ability to think strategically and challenge conventional marketing methods.
  • Strong interpersonal and communication skills for influencing stakeholders at all levels.
  • Proven ability to thrive in collaborative, fast-paced settings with direct influence on team success.
  • Expertise in project management with the capability to juggle multiple initiatives simultaneously.
  • Proactive attitude and eagerness to drive results while engaging with diverse teams.
  • Experience in steering complex strategic projects that contribute to business growth.

Responsibilities

  • Support the creation and rollout of comprehensive marketing strategies for key enterprise product launches.
  • Act as the main communication link among USCM teams on important product initiatives.
  • Assist in developing cross-channel strategies for major enterprise projects.

Benefits

  • Comprehensive benefits package including health and wellness programs.
  • Generous vacation policy and work-life balance initiatives.
  • Access to professional development and career growth opportunities.
  • Participation in an inclusive, supportive workplace culture.
  • Employee discounts and perks through Team Amex benefits.
Full Job Description
Job Description

The Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy will support cross-channel strategy development and execution for key strategic initiatives across U.S. Consumer Marketing. This individual will work closely across the broader USCM team and play a critical role in contributing to efficient revenue growth, deepening customer engagement, and supporting the evolution of the Consumer Marketing business. They will help establish, implement, and analyze key marketing strategies across product and membership services. This individual will be required to work cross-functionally with key internal partners, including teams within U.S. Consumer Marketing, Product Management & Lending, and Global Advertising & Brand Management.

Responsibilities

  • Support the development and activation of holistic go-to-market approaches for critical cross-channel initiatives, including enterprise product refreshes, new offers and benefits, and enterprise moments
  • Serve as a central liaison across USCM teams for priority product initiatives
  • Support USCM cross-channel strategy development for critical enterprise projects


Qualifications

  • Proven marketer with acquisition and/or loyalty marketing experience
  • Strategic thinker who brings thought leadership, challenges conventional thinking, and develops innovative solutions to complex business problems
  • Skilled relationship builder with a proven ability to communicate clearly, concisely and with conviction to a variety of partners and band levels including senior leadership; ability to influence outcomes required
  • Natural standout colleague who can deliver results resourcefully in a highly collaborative and fast-paced environment where your direct reports and partners will rely on your leadership
  • Strong project management skills to effectively manage and drive multiple initiatives across different work streams simultaneously
  • Positive "roll-up your sleeves" attitude, proactive mentality, and passion to win
  • Proven track record in developing and driving large, complex strategic projects
  • Exceptional oral and written communication skills
  • Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly
  • Passionate about delivering best-in-class user experiences
  • Bachelor's degree preferred

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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