New Engen

Senior Analyst, Measurement Strategy

New Engen$90K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in analytics or measurement
  • Hands-on experience with methodologies like MMM and incrementality testing
  • Strong communication skills for client presentations
  • Agency or consulting experience preferred
  • Familiarity with the paid media landscape
  • Location requirement: Hybrid role based in Seattle or Brooklyn.

Responsibilities

  • Lead the measurement strategy across accounts from start to finish
  • Develop structured testing roadmaps for channels and campaigns
  • Transform complex data into actionable business narratives
  • Collaborate with cross-functional teams to align measurement with business goals
  • Support new business pitches with a focus on measurement strategy
  • Help build and scale measurement frameworks and tools

Benefits

  • Hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Commuter & transit benefits
  • Exclusive employee discounts
Full Job Description
WHAT YOU'LL DO

Own Measurement Strategy End to End
Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights. Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.

Design Testing Roadmaps and Methodologies
Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.

Translate Data into Business Impact
Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.

Partner Cross-Functionally
Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.

Support New Business and Thought Leadership
Contribute to new business pitches by articulating measurement strategy as a core differentiator. Help shape how New Engen presents its measurement approach to prospective clients.

Build and Scale Measurement Frameworks
Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.
WHAT YOU BRING
  • 5+ years in analytics, measurement, or a closely adjacent field
  • Hands-on experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies
  • Strong communicator - comfortable presenting to clients and working across media, strategy, and data teams
  • Agency or consulting experience a plus
  • Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions
  • Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.
PERKS & BENEFITS
  • Hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Commuter & transit benefits
  • Exclusive employee discounts

Salary Range: $90,000-110,000 USD annual

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn't limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let's Build What's Next Together - If you're passionate about media and eager to make a meaningful impact with a team that's all in, we'd love to hear from you.

About New Engen

Engen Petroleum is a South African oil company focusing on the downstream refined petroleum products market and related businesses. The company’s core functions are the refining of crude oil, the marketing of primary refined petroleum products and the provision of convenience services via an extensive retail network. Until 1990, it was part of Mobil. In 1993, it changed the brand name to Engen. The company is present in 17 countries and exports products to over 30 more countries, mostly in Africa and the Indian Ocean Islands.
Learn more about New Engen
Industry
Founded
2016

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