American Express

Senior Analyst - Marketing

American Express$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • University degree in marketing or business, or relevant experience.
  • Experience in digital marketing strategies and campaign management.
  • Strong communication and influencing skills for idea presentation.
  • Customer-centric mindset with a focus on impactful initiatives and results.
  • Excellent relationship-building skills across diverse partners.
  • Demonstrated ability to multi-task and manage projects in a fast-paced environment.
  • Proficient in Excel and PowerPoint, adaptable to using emerging AI tools.

Responsibilities

  • Develop annual co-brand marketing plans in collaboration with ICS stakeholders.
  • Enhance the customer experience through timely, relevant marketing strategies.
  • Lead the execution of marketing campaigns, coordinating with creative agencies and teams.
  • Ensure marketing plan execution aligns with regulatory and compliance standards.
  • Evaluate campaign performance using KPIs for future strategy optimization.

Benefits

  • Competitive base salaries.
  • Bonus incentives for performance.
  • Support for financial well-being and retirement planning.
  • Comprehensive medical, dental, vision, and life insurance options.
  • Flexible working model, including hybrid and virtual arrangements.
  • Generous paid parental leave policies tailored to location.
  • Access to global wellness centers for on-site health support.
  • Confidential counseling support through the Healthy Minds program.
  • Opportunities for career development and training.
Full Job Description
Job Description

The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada ICS customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across ICS stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan. This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

Responsibilities

  • Work effectively across stakeholders to intake ICS customer objectives and develop annual co-brand marketing plans, bringing along key stakeholders to ensure enterprise and partner objectives are met.
  • Improve the customer experience with relevant, timely and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
  • Lead the end-to-end marketing execution of strategies and campaigns. This includes working with creative agencies to develop marketing collateral, obtaining stakeholder approval and working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.
  • Support the flawless execution of the marketing plan in coordination with local and central teams, with a step-up on controls and marketing excellence to meet our regulatory and compliance requirements, and deliver on our promise to customers.
  • Measure campaign performance against KPIs to inform future strategies.


Qualifications

  • University degree in marketing, business and/or professional experience in these domains.
  • Experience in execution of digital marketing strategies and digital campaign management.
  • Strong communication and influencing skills. This includes presenting to peers and being able to sell new ideas and solutions.
  • Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners with a passion for driving results.
  • Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
  • Must be proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite and adaptable to using emerging AI tools.

Personal Attributes Sought:
  • Naturally curious and possess a growth mindset.
  • Seeks opportunities to learn and develop.
  • Professional, self-motivated and driven to succeed.
  • Integrity & personal accountability.
  • Collaborative and able to work effectively in partnership with different stakeholders.


Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities


About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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