Overview

In this role you will support CRM data and analytics for our client and serve as a hands-on analytical partner and storyteller for the team. The strongest candidate will be a storyteller first-someone who can interpret performance, connect the dots across the customer journey, and translate data into clear, actionable narratives for strategists and client stakeholders.

Core areas of focus for this role include email and push notification measurement, reporting, campaign analysis, testing support, customer segmentation, personalization, and forecasting. But the value of this role is not just producing analysis-it is helping the team understand what the data is saying, what matters most, and what actions should come next.

This role requires strong collaboration, organization, and communication skills. This person will work closely with strategists and cross-functional stakeholders to frame business questions, interpret findings thoughtfully, and help shape recommendations grounded in both quantitative reasoning and human understanding.

Responsibilities

• Support implementation of CRM measurement strategies, helping ensure KPIs are captured accurately and data quality issues are identified and addressed

• Be a storyteller in the work-turning data into clear narratives that help strategists understand the implications and shape what happens next

• Partner with strategists and client stakeholders to understand business questions, frame the right analyses, and ensure outputs are useful for decision-making

• Build reporting and analysis that surface meaningful trends, uncover the story behind performance, and highlight actionable opportunities

• Support testing frameworks, learning agendas, and campaign readouts by interpreting results clearly and helping turn findings into future recommendations

• Apply sound analytical and statistical thinking to projects, escalating to specialized partners when advanced methods are needed

• Translate complex data into clear, compelling stories that help strategists and stakeholders understand what happened, why it matters, and what to do next

• Collaborate with cross-functional teams such as strategy, media, product, and engineering to connect CRM insights to broader business and marketing decisions

• Identify opportunities to improve reporting, measurement approaches, and data processes that support client goals

• Help troubleshoot data issues, investigate performance changes, and support resolution through structured analysis

• Stay current on CRM and marketing measurement trends and share relevant ideas with the team and clients

• Contribute to documentation, QA processes, and project workflows that improve consistency and accuracy across deliverables

• Build strong working knowledge of the client's business, customers, and CRM programs so analysis reflects real context and leads to stronger recommendations

• Support ad hoc analyses, special projects, and team initiatives as needed

Qualifications

• 2-4 years of experience in marketing analytics, CRM analytics, digital marketing, or a related field

• Strong quantitative reasoning skills paired with curiosity, empathy, and an ability to interpret human behavior through data

• Proven ability to turn data into clear, persuasive stories and recommendations for non-technical audiences, especially strategists and business partners

• Excellent written and verbal communication skills, with the ability to organize ideas clearly and create polished, insight-led deliverables

• Bachelor's degree in psychology, analytics, behavioral science, marketing, social science, or a related field with strong quantitative coursework, or equivalent practical experience

Technical Familiarity

• Comfort working with common analytics and reporting tools used in CRM or marketing measurement environments

• Ability to work with data outputs, dashboards, and visualizations to support analysis and communicate findings clearly

• Familiarity with customer or campaign data and comfort partnering with technical teammates when deeper data work is required

• Experience with tools such as SQL, Python, or AI-enabled analytics workflows is helpful, but not the core requirement for success in this role

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $101,322 - $112,544 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/26.