POSITION SUMMARY: The Marketing Analytics Sr. Analyst will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace.
PRIMARY RESPONSIBILITIES:- Conduct thorough analyses of business performance, including sales driver decomposition
- Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
- Size future category growth potential by analyzing market trends and shifts in consumer behavior
- Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
- Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
- Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
- Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
- Present findings and recommendations to stakeholders in a clear and actionable manner
- Further champion Marketing Analytics by identifying opportunities to enhance capabilities and influence
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:- Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
- Master's degree in a relevant field is a plus
DESIRED EXPERIENCE:- 3-5 years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
- Ability to interpret complex data sets, with proven track record of drilling down deeper to uncover what really matters
- Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Luminate) is a plus
- Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Understanding of statistical modeling techniques and their application in marketing analysis
DESIRED SKILLS:- Strong analytical, creative problem-solving and decision-making skills
- Strong interpersonal, collaboration, communication, and storytelling skills
- Ability to convey complex analytical insights to non-technical stakeholders
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Enthusiasm for developing a deeper understanding of category and marketplace dynamics
- Passion for driving businesses strategy and making a meaningful impact
- Desire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively
Salary: $99,846.45 to $125,000.00 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
