Senior Account Manager

Equativ

$90K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Understanding of programmatic advertising, adtech, DSPs, and SSPs.
  • Hands-on experience with programmatic trading and optimization is preferred.
  • Strong analytical, organizational, and problem-solving skills.
  • Effective communication and troubleshooting abilities.
  • Proficiency in manipulating large data sets using Excel and other tools; BS/BA or equivalent education.

Responsibilities

  • Build and maintain strong client relationships as the primary contact.
  • Plan and execute client engagement initiatives to enhance retention.
  • Develop media strategies aligned with client needs using market insights.
  • Identify upsell and cross-sell opportunities in various campaign formats.
  • Address client needs proactively with strategic recommendations.
  • Collaborate on campaign pre-launch processes and quality checks.
  • Deliver ongoing performance updates and comprehensive post-campaign reports.

Benefits

  • Opportunities for personal and professional growth in a dynamic environment.
  • Engagement in industry events for networking and development.
  • Exposure to innovative technologies and best practices in adtech.
Full Job Description
We are looking for a driven and client-focused Account Manager to join our US National team. You will be the day-to-day strategic lead contact for our top-tier clients, managing programmatic and managed media campaigns from planning through execution. Acting as a trusted advisor, you'll blend a deep understanding of the campaign strategies with a performance-first mindset to deliver measurable results, uncover growth opportunities, and strengthen long-term partnerships. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about delivering impactful, client-centric solutions.

Key Responsibilities

  • Client Relationship Management
    • Serve as the primary client contact, building strong, trust-based relationships.
    • Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
  • Campaign Planning & Strategy
    • Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
    • Identify upsell/cross-sell opportunities across open exchange and PMP formats.
    • Proactively address evolving client needs with strategic recommendations.
    • Use performance data to develop retention plans and uncover growth opportunities.
  • Campaign Execution & Support
    • Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
    • Maintain and manage Deal Libraries and targeting strategies.
    • Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
    • Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
  • Cross-Functional Collaboration
    • Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
    • Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
  • Subject Matter Expertise
    • Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.


Qualifications

  • Understanding of programmatic, adtech, self serve, DSPs, SSPs, PMPs
  • Hands-on programmatic trading and optimization experience a plus
  • Analytical, organizational, problem solving, communication and troubleshooting skills
  • Familiarity with optimization, attribution and other facets of the ad tech industry
  • Familiarity with large data sets and data manipulation using excel and other tools. BS/BA or equivalent.


$90,000 - $100,000 a year

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