TEGNA Inc

Senior Account Executive

TEGNA Inc • $80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years of media, digital, or advertising sales experience with a proven track record of meeting revenue targets
  • Demonstrated ability to prospect and build a self-sustaining pipeline
  • Strong understanding of modern media landscape including broadcast and digital
  • Experience selling to business owners and agencies with strong presentation skills
  • Exceptional negotiation and relationship-building abilities
  • Fluency in translating data into ROI stories for clients
  • Proficiency with CRM and Microsoft Office; familiarity with analytics tools preferred

Responsibilities

  • Drive new business by building a strong pipeline with local and regional advertisers
  • Sell strategically by understanding client goals and architecting tailored solutions
  • Own the full sales cycle from prospecting to closing
  • Build long-term partnerships and expand accounts through upselling
  • Create data-driven proposals that effectively showcase ROI
  • Manage business pipeline and collaborate with teams to deliver successful campaigns

Benefits

  • Comprehensive health plans including medical, dental, and vision coverage
  • Fertility, surrogacy, and adoption assistance available
  • 401(k) program with company match up to 4%
  • Access to free virtual doctor appointments and therapy sessions
  • Generous paid time off and nine paid holidays per year
Full Job Description
KFMB-TV San Diego, the TEGNA-owned CBS affiliate in San Diego, is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across one of the strongest cross-screen portfolios in the market. This is a seat for a closer who can walk into a business owner's office or an agency pitch, uncover what's really driving their marketing decisions, and build the multi-platform solution that wins the budget. You'll sell the full weight of TEGNA: the mass reach and trust of CBS broadcast television paired with the targeting and growth of streaming. On the linear side, you'll connect advertisers to the large, engaged local audiences that tune in to San Diego's trusted news and programming. On the streaming side, you'll leverage Premion, TEGNA's streaming and CTV advertising business, to deliver premium, brand-safe connected-TV inventory. Premion's curated marketplace includes 125+ OTT and CTV publishers, offering the same premium environments national buyers demand. Layered with digital video, display, and content solutions, it's a cross-screen story few competitors can match and in your hands, a clear advantage in every pitch. We give experienced sellers the portfolio, the autonomy, and the support to build something significant. Top performers grow their books, their earnings, and their careers. Responsibilities: • Drive new business. Build and maintain a strong pipeline of local and regional advertisers, connect with key decision-makers and create opportunities across broadcast TV, Premion streaming/CTV and digital. • Sell strategically and consultatively. Uncover each client's real business goals, read the market and competitive landscape, and architect tailored, multi-platform solutions that tie directly to measurable outcomes. • Own the full sales cycle. Prospect, qualify, present, negotiate and close business while consistently meeting activity and revenue targets. • Grow and defend the book. Turn accounts into long-term partnerships; expand them through smart upsell and cross-sell across the portfolio and stay close enough to results to renew and grow every cycle. • Pitch with data. Build compelling, insight-driven proposals that show advertisers exactly how broadcast reach and connected-TV targeting combine to deliver ROI. • Run your business. Manage pipeline, forecast accurately, and keep deals moving in CRM and partner with account, creative, and product teams to deliver campaigns that perform and retain. Requirements: • 3-5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets in a competitive market • Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline. You don't wait for leads • Command of the modern media landscape: broadcast television, streaming/CTV, programmatic, digital video, display, social, and content • Experience selling to business owners and/or agencies, and the presence to lead the room in a strategic pitch • Strong negotiation, presentation, and relationship-building skills • Fluency in turning data and analytics into a clear ROI story clients believe • Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools a plus • Valid driver's license with the ability to travel locally to meet clients and partners as needed Salary: Competitive base + commission #LI-NS1 Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

About TEGNA Inc

TEGNA Inc is a media company that operates 62 television stations in 51 markets across the United States. The company's stations reach approximately 39 percent of all television households in the United States. TEGNA's stations are affiliated with major broadcast networks, including ABC, CBS, NBC, and Fox. The company also operates digital businesses, including Cars.com, CareerBuilder, and G/O Digital. TEGNA is headquartered in Tysons, Virginia and has approximately 11,000 employees.
Learn more about TEGNA Inc
Size
6,200 employees
Market Cap
$4.5 billion
Industry
Net Income
$482.7 million
5 Year Trend
+8.3%
Revenue
$2.9 billion
NASDAQ

Similar Jobs

More Jobs at TEGNA Inc

More Media Jobs

Find similar Senior Account Executive jobs: