SDR Manager

Avoca AI

$120K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years managing an SDR/BDR team in B2B SaaS, preferably at a high-growth startup
  • Experience exceeding SQO/pipeline targets with a team of 5+ reps
  • Hands-on coaching style with a focus on direct feedback
  • Fluency with modern sales tools like HubSpot, Gong, or Attention
  • Ability to set and enforce a qualification bar under pressure
  • Experience in hiring and ramping SDRs effectively
  • Comfortable analyzing and presenting own pipeline data

Responsibilities

  • Own daily coaching and performance management for a pod of SDRs
  • Drive monthly and quarterly SQO volume and quality targets
  • Conduct weekly call reviews to identify and replicate successful techniques
  • Develop and implement ramp-up plans for new SDR hires
  • Collaborate with AE leadership to streamline the SDR-to-AE handoff
  • Create and refine outbound messaging in partnership with Marketing
  • Report weekly on key performance metrics to VP Sales
  • Collaborate with other SDR managers to maintain consistency in coaching practices

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Company-sponsored 401(k) through Vestwell
  • Flexible PTO plus U.S. federal holidays
  • Company-wide off-sites
  • Daily in-office lunch provided
  • Dinner covered for late work hours
  • Commuter benefits and late-night rideshare options
  • Workspace accommodations available upon request
  • Provision of all necessary tools and software
Full Job Description
About the Role

Avoca's SDR org has grown to 18 people. We're adding a third SDR Manager to take direct ownership of our Santa Barbara SDR team. You're inheriting a proven motion, qualification criteria, CRM workflows, call intelligence tooling, and will be judged from day one on your pod's SQO volume, SQO quality, and rep development. You'll report directly to our Senior SDR Manager, who is based in our NYC HQ.

What You'll Do
  • Own a pod of SDRs: run their day-to-day coaching, 1:1s, and performance management
  • Drive SQO volume and quality against monthly and quarterly targets, holding the line on our SQO Qualification Guide rather than raw activity counts
  • Run weekly call reviews using our call intelligence platform (Attention), and turn what's working into repeatable technique and kill what isn't
  • Own ramp for new SDR hires in your pod by building the shadowing plan and certify reps in their first 30 days
  • Partner with AE leadership to keep the SDR-to-AE handoff tight, with fewer stalled or disputed SQOs, faster ramp for new AE pods
  • Build and iterate outbound sequences and messaging with Marketing as new segments and verticals open up
  • Report weekly on pipeline generation, SQO conversion, and rep-level performance to our VP Sales
  • Partner with other SDR Managers to keep coaching standards, tooling, and process consistent across both pods
What You'll Bring
  • 2+ years managing an SDR/BDR team in B2B SaaS, ideally at a high-growth startup
  • A track record of hitting or exceeding SQO/pipeline targets with a team of 5+ reps
  • A hands-on coaching style: you're in call recordings and live coaching sessions every week, not just watching a dashboard
  • Fluency with a modern sales stack: CRM (HubSpot or similar), call intelligence (Gong, Attention, or similar), sequencing tools
  • Comfort setting and holding a qualification bar even when it creates short-term friction with reps or AEs
  • Experience hiring and ramping SDRs from scratch: you know what a strong first 30 days looks like
  • Data fluency: comfortable pulling and presenting your own pipeline and conversion numbers without waiting on RevOps
  • Nice to have: home services, contractor, or vertical SaaS background; experience scaling a team through a Series B or similar growth stage
Who You Are
  • You want to build, not maintain: this is a new pod inside a scaling SDR org, not an inherited machine
  • You compete instead of coast: you'll run alongside an established peer pod and want your numbers to hold up next to theirs
  • You give direct, specific feedback and expect the same back
  • You're allergic to sandbagged pipeline and vague activity metrics: you'd rather talk about SQO quality than dial counts
  • You move fast without needing a lot of structure handed to you: you'll build your own cadences and rhythms inside a known framework
  • In-office five days a week in Santa Barbara: this is a high-energy, in-person floor and coaching happens live
Benefits
  • Comprehensive medical, dental, and vision insurance
  • Company-sponsored 401(k) through Vestwell
  • Flexible PTO plus U.S. federal holidays
  • Company-wide off-sites
  • Daily in-office lunch through Parkday
  • Dinner covered when working late
  • Commuter benefits and late-night rideshare
  • Standing desks and workspace accommodations available on request
  • All core tools and software provided

Compensation: The expected base salary for this role is $120,000-$140,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, variable tied to team attainment, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

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