Salesforce Techno Functional Consultant (Marketing Cloud)
Job SummaryWe are seeking a highly skilled
Salesforce Techno-Functional Consultant with strong expertise in
Marketing Cloud, customer journey optimization, and data-driven decision-making. The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions.
Key Responsibilities- Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions.
- Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives.
- Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance.
- Develop and maintain customer personas by combining tribal knowledge with data-driven insights.
- Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives.
- Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns.
- Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
- Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies.
- Ensure best practices in data integration, segmentation, personalization, and campaign execution.
Required Skills & Qualifications- 5+ years of experience in Salesforce with strong exposure to Marketing Cloud.
- Proven experience in techno-functional roles, handling both business requirements and technical implementations.
- Hands-on expertise in:
- Journey Builder
- Automation Studio
- Email Studio
- Audience segmentation & personalization
- Strong understanding of:
- Customer lifecycle management
- Omnichannel marketing strategies
- Customer journey mapping
- Experience in data analysis and deriving actionable insights (SQL, data modeling preferred).
- Knowledge of design of experiments (DOE), A/B testing frameworks, and performance measurement techniques.
- Ability to translate business requirements into technical architecture and solutions.
- Strong stakeholder communication and problem-solving skills.
Preferred Qualifications- Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Admin).
- Experience with data platforms, CDPs, or analytics tools.
- Exposure to integration tools/APIs and multi-system environments.
