Fontainebleau Marketing

Sales & Marketing | Senior Social Media Manager

Fontainebleau Marketing • $70K — $95K *
Miami Beach, FL 33139In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-7 years of experience in social media and multimedia communications.
  • Capable of both independent work and team collaboration.
  • Strong conceptual thinker with design skills.
  • Knowledgeable about business priorities and initiatives.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects under tight deadlines.
  • Familiar with social media tools like Sprout Social and Hootsuite.

Responsibilities

  • Develop original and high-quality content promoting the Fontainebleau brand.
  • Create innovative communication strategies for engaging with audiences.
  • Manage the social editorial calendar and craft impactful social copy.
  • Plan and coordinate content shoots to align with brand goals.
  • Utilize management tools to track social media KPIs and report on performance.
  • Monitor industry trends to enhance strategies and drive results.
  • Establish partnerships with influencers for brand awareness campaigns.

Benefits

  • Collaborative work environment with a strong emphasis on creative input.
  • Opportunity to lead and execute new strategies impacting organizational success.
  • Access to the latest social media management tools and technology.
  • Engagement with internal teams and external influencers for broad outreach.
Full Job Description
Overview

The Social Media Manager is responsible for helping to create the "voice" of Fontainebleau across all relevant social media platforms, working to grow audiences and effectively communicate with the Fontainebleau community. This position works closely with internal team members and external influencers to maximize engagement and implement effective and consistent content across all platforms.

Responsibilities

Examples of Duties, includes but is not limited to the following:

  1. Develop appropriate and relevant original, high-quality content to both promote the Fontainebleau brand and drive audience engagement.
  2. Create innovative and measurable ways to communicate our stories and messaging to key internal and external audiences.
  3. Collaborate with Director of Social Media to manage the social editorial calendar, posting schedule, and write social copy that connects with our community and enhances our brand story.
  4. Plan and coordinate quarterly (at minimum) content photo/video shoots with support from team, ensuring all content is in-line with brand goals and strategies.
  5. Utilize social media management tools such as Sprout Social to track KPIs, analyze data and develop reports to communicate overall social impact.
  6. Keep pace with industry trends and use them to improve how we do business and drive results.
  7. Benchmark and monitor competitor and industry leaders in social media to apply best practices.
  8. Act as our resident expert on all things social, including best practices, testing emerging platforms, and competitive analysis.
  9. Actively initiate new practices/strategies to optimize social media exposure during events and hotel-wide initiatives.
  10. Ensure all social communication meets brand guidelines, standards, and tone.
  11. Facilitate partnerships with influencers to create marketing campaigns that drive brand awareness, channel growth and engagement.
  12. Alongside the Director of Social Media, assist with the development and overall social media advertising campaign.
  13. In conjunction with the operations and monitoring team, act as a customer service lead when handling escalations on social media platforms.
  14. Support our public relations agencies to highlight press mentions across social media platforms.
  15. Integrate public relations initiatives into editorial calendar to develop timely content aligned with pitches.


Qualifications

  • 4-7 years of experience in social media, multimedia and visual communications with a bachelor's degree in a related field.
  • Self-starter capable of working as an excellent team player or independently.
  • Strong, conceptual thinker who possesses a wide range of design capabilities.
  • Demonstrates a clear knowledge and familiarity of business priorities and initiatives.
  • Excellent presentation, interpersonal, written, and verbal communication skills
  • Excellent grammar, punctuation, spelling and organizational skills.
  • Excellent understanding of internal and external customer focused needs.
  • Successfully manage time and multiple projects, while remaining flexible in order to meet strict and sometimes aggressive deadlines with consistent quality performance.
  • Able to collaborate with members of the communications and marketing teams and effectively communicate ideas.
  • Able to measure results and present them effectively to company leadership in a proactive and easy-to-digest format.
  • Preferred skills: Graphic Design, Photography, Branding, Social Media Marketing, Mac, Adobe Design Programs, WordPress, Blogging, Journalistic Writing.
  • Experience using social media tools such as Sprout Social, Sprinklr, Hootsuite, Meta Insights and Adobe Analytics. Facebook Blueprint Certification a plus.
  • Desire and ability to both lead and execute, with passion for seeing plans in action and having a measurable impact on company success.
  • Ability to conceptualize and execute creative vision in relation to content and new ideas.

About Fontainebleau Marketing

Fontainebleau Marketing is a marketing and advertising agency that provides services such as branding, digital marketing, and social media management. The agency works with clients in various industries, including hospitality, real estate, and healthcare. Fontainebleau Marketing has been recognized as one of the top advertising agencies in Miami by various publications.
Learn more about Fontainebleau Marketing
Size
50 employees
Industry
Business Services
* Ladders Estimates

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