Sales Manager | SF Bay Area Regional Application

Swickard Auto Group

$80K — $175K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of Sales Manager or senior desk manager experience at a franchised dealership
  • Experience with luxury or import brands such as Audi, Land Rover, or Mercedes-Benz
  • High HQ (Hospitality Quotient) characterized by empathy, curiosity, and integrity
  • Confidence in structuring deals accurately and maintaining guest relationships
  • Strong discipline in CRM usage and follow-up processes
  • Experience with Reynolds & Reynolds or CDK preferred
  • Professional communication skills that foster trust within the team and with customers

Responsibilities

  • Lead and develop the sales team through effective coaching and structured sessions
  • Desk deals with urgency and integrity, ensuring alignment between customer and business needs
  • Manage customer interactions from initial contact to vehicle delivery
  • Monitor team performance metrics including sales volume and CRM compliance
  • Collaborate with finance for seamless deal transitions and guest experiences
  • Support inventory management alongside the general sales manager
  • Assist in recruiting and onboarding new team members

Benefits

  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and holidays
  • Opportunities for career growth into GSM and GM roles
  • Employee discounts on vehicle purchases and services
  • Support from a growing, hospitality-focused automotive group in the Bay Area
Full Job Description
Job Type

Full-time

Description

San Francisco Bay Area | Sales Manager | Luxury | Import | Audi | Land Rover | Mercedes-Benz | Lexus | Variable ops | F&I | CRM | Pipeline | Multiple locations | Veterans encouraged to apply | $80,000 - $175,000+

This is a general application for Sales Manager openings across Swickard's San Francisco Bay Area dealerships. There is no specific position available at this time. Qualified candidates will be contacted as opportunities arise.

IS THIS YOU?
• You're a proven desk manager or Sales Manager with a track record of consistent results - volume, gross, and CSI - at a franchised dealership
• You lead through process and coaching, not pressure - your sales consultants are more productive and more confident because of how you develop them
• You're open to what's next and want to be in conversation with a growing Bay Area automotive group before a specific opportunity arises

WHAT YOU'LL DO
• Lead and develop the sales team daily - coaching consultants, running structured desking sessions, and driving consistent production
• Desk deals with precision, urgency, and integrity - structuring transactions that work for the guest and the business
• Manage floor coverage and the guest experience from first contact through delivery
• Monitor individual and team performance against key metrics - units, gross per vehicle, closing ratio, lead response time, and CRM compliance
• Partner with finance to ensure clean deal handoffs and a seamless guest experience
• Support inventory management in coordination with the GSM - monitoring turn, aging, and lot activity
• Assist in recruiting and onboarding new sales consultants
• Resolve escalated guest concerns with composure and professionalism

WHAT WE'RE LOOKING FOR
• 2+ years of Sales Manager or senior desk manager experience at a franchised dealership - required
• Luxury or import brand experience preferred - Audi, Land Rover, Mercedes-Benz, Lexus, or similar backgrounds a strong advantage in our Bay Area portfolio
• Demonstrates a high HQ (Hospitality Quotient) - kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Confident at the desk - able to structure deals quickly, accurately, and with the guest relationship intact
• Strong CRM discipline and the ability to build a culture of follow-up and process accountability on the floor
• Reynolds & Reynolds or CDK experience preferred
• Professional, polished communicator who earns the trust of the team and the respect of the guest
• A hospitality mindset - you lead the floor the way Swickard leads its stores: guest-first, every time

WHAT WE OFFER
Income potential of $80,000 - $175,000+ - specific to each store and opening
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth - strong Sales Managers at Swickard grow into GSM and GM roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with a strong Bay Area presence

This isn't a posting for a role that's open today - it's an invitation to connect. Swickard operates multiple dealerships across the Bay Area and we proactively build relationships with Sales Manager-caliber leaders so that when an opening arises, we're ready to move. The Bay Area is a strong and demanding market - and we're looking for the kind of leader who thrives in exactly that environment.

If you're open to a conversation about what's possible in the Bay Area with Swickard - we'd like to hear from you.

Salary Description

$80k - $175k+ OTE per year

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