Sales Manager / Sales Director

Vida Shoes International

• $120K — $210K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years in wholesale sales of active, athletic, or lifestyle footwear; 10+ years for Director level
  • Established relationships with major department store and specialty retailers
  • Demonstrated success in account growth and meeting sales targets
  • Self-motivated with a passion for customer engagement
  • Strong analytical skills; solid understanding of retail math and forecasting
  • Proficient in Excel and PowerPoint; vendor portal experience is a plus
  • Excellent communication, presentation, and negotiation abilities
  • Bachelor's degree preferred
  • Willingness to travel frequently for accounts and market events

Responsibilities

  • Manage and expand key accounts in various retail channels
  • Identify new account opportunities and enhance distribution
  • Lead presentations and create tailored assortment recommendations
  • Negotiate terms and support with buyers and merchandise managers
  • Engage regularly with stores; train associates and develop relationships
  • Achieve sales, gross margin, and sell-through targets
  • Prepare sales results and forecasts for management presentation
  • Collaborate with Design and Product Development with customer insights
  • Ensure on-time deliveries and manage inventory with Production
  • Plan market weeks, trade shows, and related events
  • Oversee sales support tasks such as order entry and sample management

Benefits

  • Opportunity for professional growth and business ownership
  • Hands-on role with a focus on market presence and relationship building
  • Collaborative work environment with cross-functional teams
  • Travel opportunities to industry events and store visits
  • Dynamic role with significant impact on product strategy and sales performance
Full Job Description
Job Description: (ON SITE)

We are looking for a hands-on, results-driven sales leader to own and grow our Active footwear business. This is an active selling role: the right person is in the market, in front of buyers, and walking stores, personally driving volume while building the long-term strategy for the business. You will work closely with Design, Product Development, Production, and Planning to build seasonal collections that sell through for our retail partners and meet our internal margin expectations.

Summary:

Vida Shoes is seeking a high-performing, hands-on Sales Manager / Sales Director who wants to own a business, not just maintain one. You will manage and grow key department store, sporting goods, specialty, off-price, club, and e-commerce accounts, open new doors, and deliver against sales, margin, and sell-through targets. Candidates with deeper experience and a proven leadership track record will be considered at the Director level, with responsibility for leading and developing the sales team.

Job Title: Sales Manager / Sales Director - Active Footwear

Compensation: $120,000 - $210,000K

Responsibilities include, but are not limited to:

Sell and Grow the Business
• Personally manage and grow a portfolio of key accounts across department stores, sporting goods, specialty, off-price, club, and e-commerce
• Identify and close new account opportunities; expand door counts and line distribution with existing partners
• Lead seasonal line presentations and market appointments, and build assortment recommendations tailored to each account
• Negotiate orders, terms, and markdown and margin support with buyers and merchandise managers
• Visit stores regularly to walk the floor, train sales associates, and build relationships at every level of the account

Own the Numbers
• Deliver seasonal and annual sales, gross margin, and sell-through targets
• Build annual and quarterly plans by account, breaking goals into clear, actionable steps
• Analyze weekly selling, inventory, and open-to-buy data; recommend reorders, promotions, and markdown strategies
• Prepare and present sales results, revenue, and realistic forecasts to the management team
• Organize and submit buys to the management team

Lead and Collaborate
• Bring market insight and customer feedback back to Design and Product Development to shape winning collections
• Partner with Production and Planning to ensure on-time deliveries and healthy inventory positions
• Director level: lead, coach, and develop account executives and sales support staff
• Plan and execute market weeks, trade shows, and other events
• Keep abreast of the competitive marketplace, emerging channels, and market shifts
• Oversee sales support activities such as order entry, sample trafficking, and account follow-up as needed

Qualifications:
• Minimum 5 years of wholesale sales experience in active, athletic, or lifestyle footwear; 10+ years with team leadership experience for the Director level
• Established relationships with buyers and merchants at major department stores, sporting goods, and specialty retailers
• Proven track record of growing accounts and hitting targets, with results you can point to
• A self-starter and closer who is energized by being in the market and in front of customers
• Strong analytical skills and a solid grasp of retail math: sell-through, margin, open-to-buy, and forecasting
• Advanced Excel and PowerPoint skills; experience with retailer vendor portals a plus
• Excellent presentation, negotiation, and communication skills
• Bachelor's degree preferred
• Ability to travel regularly for market weeks, account meetings, and store visits

Direct applicants only, no third-party staffing inquiries, please. #LI-ONSITE

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