Description

Role Summary

Precon Events is seeking a strategic, creative, and technology-driven Sales Enablement Strategist to strengthen and scale our sales efforts. Working directly with the Director of Sales and CEO, this position will equip the sales team with the content, systems, campaigns, and insights needed to generate opportunities, develop compelling proposals, and move prospects effectively through the sales cycle. This hands-on role combines strategy with execution. The Sales Enablement Strategist will lead proposal development, manage automated email and lead-nurture campaigns, enhance sales content, and use CRM and campaign data to improve results. The successful candidate will bring current sales-enablement and marketing-automation expertise and turn ideas into scalable processes that support Precon's continued growth.

Responsibilities

The Sales Enablement Strategist serves as the bridge between Precon's sales strategy and its day-to-day execution. This role empowers the sales team to win new business and engage prospects effectively throughout the sales cycle by executing essential sales-support activities and proactively identifying ways to improve, automate, and scale Precon's sales efforts.

Sales Proposal Development
• Design, write, and maintain compelling client proposals using StoryDoc, PowerPoint, PandaDoc, and other presentation platforms.
• Collaborate with the sales team to develop proposal strategies and messaging tailored to each opportunity.
• Create visually engaging presentations that clearly communicate Precon's capabilities, experience, and differentiators.
• Coordinate RFP responses by gathering information from appropriate departments, managing deadlines, and ensuring submissions are accurate, polished, and complete.
• Develop and maintain proposal templates, case studies, videos, testimonials, project photography, and other reusable sales content.

Sales Enablement and Content Management
• Develop and maintain a centralized, easily accessible library of sales assets, including presentations, case studies, photography, videos, pricing tools, and marketing collateral.
• Create customized materials for client meetings, RFPs, presentations, prospecting efforts, and other sales opportunities.
• Assist with lead research, qualification, and prospecting initiatives.
• Partner with sales leadership to translate business-development priorities into practical tools, content, and repeatable processes.
• Continually identify opportunities to improve the sales process through automation, templates, technology, and sales-enablement best practices.

Marketing Automation and Email Campaigns
• Develop, execute, and manage automated email campaigns supporting multiple sales representatives and target audiences.
• Create lead-nurture campaigns, targeted outreach sequences, newsletters, and other sales and marketing communications.
• Segment audiences and tailor messaging based on prospect characteristics, interests, and stage in the sales cycle.
• Conduct A/B testing and monitor campaign performance to improve messaging, timing, frequency, and audience engagement.
• Stay current on marketing-automation and sales-enablement practices and recommend new strategies, tools, and approaches that can strengthen Precon's business-development efforts.

CRM and Sales Analytics
• Manage sales and marketing campaign information, reporting, and related workflows within Salesforce and connected platforms.
• Track campaign performance, lead conversions, pipeline activity, and sales-engagement metrics.
• Create dashboards and reports that provide meaningful, actionable insights to sales and company leadership.
• Analyze data to identify trends, evaluate effectiveness, and recommend improvements that increase engagement and conversion rates.
• Support accurate, consistent CRM practices and help improve how sales information is captured and used.

Brand and Marketing Support
• Ensure proposals, presentations, campaigns, and sales materials are consistent with Precon's brand and clearly communicate the company's capabilities and value.
• Coordinate and publish the company newsletter and other recurring marketing communications.
• Support a consistent social media presence by developing, scheduling, and publishing relevant content.
• Collaborate with the Creative team and other departments to identify compelling projects, stories, and visual assets that can be used in sales and marketing efforts.

Preferred Location & Travel Requirements

This is a full-time, remote position, with candidates residing in the DC, Maryland, or Northern Virginia region preferred. Attendance at client meetings, industry events, and live event sites will be required. Candidates must possess a valid driver's license and reliable transportation to travel independently throughout the region. Occasional out-of-area travel and evening or weekend availability may also be required.

Requirements

What You Bring to the Table

We're looking for someone who naturally thinks like a Strategist and a builder, someone who enjoys turning ideas into compelling sales tools, improving how prospects are engaged, and using content, technology, and data to create a more effective and scalable sales process.

The ideal candidate will bring:
• A bachelor's degree in marketing, business, communications, graphic design, or a related field, or an equivalent combination of education and relevant experience.
• Three or more years of experience in sales enablement, marketing automation, business development, B2B marketing, or a related role.
• Hands-on experience using Salesforce or another CRM platform to manage sales information and evaluate performance.
• Experience developing proposals and sales presentations using StoryDoc, PowerPoint, PandaDoc, Canva, Adobe Creative Suite, or similar platforms.
• Experience creating and managing email campaigns and automated workflows using platforms such as Outreach.io, HubSpot, Apollo, Mailchimp, or comparable tools.
• Strong analytical skills and experience reporting on campaign performance, prospect engagement, pipeline activity, and sales metrics.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and time-sensitive deadlines.
• The initiative and judgment to recommend improvements, introduce new ideas, and independently move work forward.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, Manus, or similar platforms to improve content development, research, analysis, and productivity is a plus.

You'll Stand Out If
• You have developed and managed sales-enablement programs for live events, experiential marketing, creative services, or another complex, project-based B2B organization.
• When presented with a sales goal or new opportunity, your instinct is to consider the audience, message, content, technology, and follow-up strategy needed to move it forward.
• You have created automated email and lead-nurture campaigns and understand how segmentation, timing, messaging, and A/B testing affect engagement and conversion.
• You have led complex proposals or RFP responses and can transform technical information into a clear, persuasive, and visually compelling story.
• You use CRM and campaign data to identify trends, evaluate performance, and recommend practical improvements.
• You enjoy partnering with sales and creative teams to develop content that is both visually engaging and strategically effective.
• You are passionate about continuous improvement and enjoy developing better sales tools, content libraries, templates, automated workflows, and reporting processes.
• You actively explore new technology, including AI tools, and identify practical ways to improve productivity, personalization, and sales effectiveness.