Position Description:The Sales Enablement and Marketing Manager serves as a strategic partner to the Sales & Marketing organization, integrating sales support, marketing execution, CRM ownership, and business insights to accelerate commercial growth. This role builds scalable processes utilizing our CRM tools, develops customer-facing materials, translates data and market intelligence into actionable recommendations, and supports customer strategies, RFPs, presentations, and key commercial initiatives. The Manager collaborates cross-functionally with Sales, Marketing, G&I, Culinary, Operations, IT, Leadership, and external partners to strengthen customer engagement, improve decision-making, and ensure Miniat effectively leverages data, technology, and communication tools to win in the marketplace.
Primary Responsibilities:Sales Support & Commercial Enablement- Develop, maintain, and optimize sales tools, pitch decks, product overviews, and customer-ready materials to support commercial growth.
- Support preparation for key customer meetings, culinary showcases, business reviews, trade shows, and internal commercial discussions.
- Ensure CRM usage is consistent across teams through clear rules, workflows, governance, adoption support, and continuous improvement.
- Become the SME of the CRM tool for best in class usage, reporting and lead tracking supporting the New Product Development process and commercialization
- Support Sales leaders in documenting sales processes for efficiency and scalability, serving as the business owner of process design and optimization.
- Translate prioritized business requirements into CRM and marketing automation system enhancements in partnership with IT and external implementation teams.
- Manage external vendors or consultants as needed for system enhancements, integrations, campaign execution, reporting, and optimization.
- Work with IT to support system integrations and data security compliance while maintaining focus on commercial outcomes.
Marketing & Brand Communication- Translate product capabilities, customer value propositions, and industry trends into compelling marketing content and sales collateral.
- Manage updates to brand, product, website, and capability narratives to ensure consistency and alignment with Miniat's commercial strategy.
- Manage the relationship between Miniat's marketing agency, consultants, website and social accounts.
- Maintain unique brand assets, including photo library, marketing archive, and templates.
- Actively work with agency to create SEO and GEO copies, including google analytics and email marketing campaigns.
- Create clear, visually effective, materials that elevate Miniat's presence with customers and industry partners.
- Ensure marketing campaigns are properly tracked, attributed, connected to CRM data, and supported by measurement frameworks and performance insights.
Business Insights & Analytics- Analyze sales data, customer trends, product performance, and market intelligence to identify opportunities and risks.
- Develop newsletters, reports, and insights to support strategic decision-making across Sales & Marketing.
- Conduct competitive research, pricing comparisons, and industry trend monitoring to inform commercial strategies. Document and organize competitive research and pricing files.
Customer & Relationship Support- Provide high-quality analysis and support for key customer initiatives, presentations, and long-term strategic planning.
- Ensure insights, marketing materials, and data provided to customers are accurate, relevant, and aligned with account strategies.
- Assist with coordination of customer visits, presentations, product demonstrations, and follow-up actions
- Manage approved conference and industry events budget and attend when needed.
Project & Workflow Management- Manage multiple concurrent marketing projects, deadlines, and priorities with strong organization and communication.
- Maintain accurate, well-organized records of sales tools, insight outputs, marketing assets, and customer-facing resources.
- Ensure timely, well-documented handoff of deliverables across teams.
- Other duties as assigned
Management Responsibilities:- This position does not include direct people management.
- Requires onsite work four (4) days per week.
Requirements:- Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
- 5-8 years of experience in sales support, marketing, insights/analytics, commercial operations, or similar roles.
- Experience working in food manufacturing, CPG or foodservice environments preferred.
- Hands-on experience with Salesforce and marketing automation tools, with emphasis on business ownership, requirements definition, and partnering with technical teams.
- Hands-on experience working with marketing consultants and marketing agencies.
- Ability to travel 10% based on customer and project needs.
- Ability to work collaboratively across functions, balancing strategy with hands-on execution.
- Problem solver with the ability to think on your feet.
Physical Demands:
- Ability to sit, stand, and walk for extended periods throughout the day
- Frequent use of computer systems and office equipment
- Occasional travel to warehouse, vendors, or distribution centers, which may require navigating uneven surfaces or warehouse environments
Skills & Capabilities- Strong analytical skills with the ability to translate data into clear insights and recommended actions.
- Demonstrated ability to create polished, customer-ready presentations and sales materials.
- Proficiency in AI, Microsoft Office, and Salesforce. Exposure to Figma, Adobe, and Datassentials is a plus.
- Experience working alongside B2B marketing agencies in every aspect of creation and project management
- Excellent organizational and communication skills, including ability to simplify complex information for diverse audiences.
- Strong project management ability with a track record of managing multiple priorities effectively
Benefits for this role include: Medical, vision, dental, discretionary bonus up to 15% (50% personal performance based & 50% company performance), 401(k) with matching up to a max of 4% and 120 hours PTO in the 1st 12 months.
