Reporting to the Sr Director, Sales Enablement, the Sales Enablement Manager owns the development, implementation, and ongoing refinement of enablement programs that improve sales efficiency, operational excellence, and strategic alignment. This role works closely with Sales, Marketing, Product, Revenue Operations, and GTM teams to deliver scalable, data-driven enablement initiatives that support revenue growth and customer success. This role operates as a senior individual contributor, owning critical enablement programs and cross-functional initiatives producing tangible outcomes.
What You'll Do Here:- Partner with cross-functional leaders to assess enablement needs and deliver programs aligned to business priorities and sales outcomes.
- Build, manage, and continuously improve onboarding, continuous learning, and sales readiness programs.
- Develop and deploy enablement content, tools, and resources across multiple modalities, including live, virtual, and on-demand experiences.
- Collaborate with Product Marketing and Sales Leadership to develop, introduce, and implement sales plays, use-case support, and value-driven messaging that aid pipeline growth and advancing deals.
- Build and support frontline and second-line sales manager enablement, including mentoring frameworks, reinforcement guides, and manager-led execution of sales initiatives.
- Take ownership of enablement technologies and platforms to provide scalable, role-specific experiences.
- Build and complete enablement programs at scale across geographies, segments, and roles, with measurable impact on sales efficiency, pipeline velocity, win rates, and revenue attainment.
- Partner with Revenue Operations and GTM leaders to ensure enablement programs are embedded into core sales workflows and systems of record.
- Leverage data, analytics, and insights from enablement platforms and CRM to measure program efficiency and continuously optimize return on investment.
- Establish feedback loops with the sales field and sales leadership to improve enablement programs based on operational insights, adoption, and win/loss findings.
Skills You'll Need Here:- Bachelor's degree or equivalent experience in Business, Marketing, Instructional Development, or a related field.
- Demonstrated ability in B2B or SaaS sales support, sales operations, learning & development, or a related function.
- Hands-on experience with core sales and GTM platforms.
- Strong ability to convert business and revenue priorities into scalable development programs and action plans.
- Proven comfort operating in fast-changing or scaling organizations.
- Excellent communication, facilitation, and collaborator leadership skills.
- Data-driven approach with experience using performance metrics and reporting to guide decisions and improvements.
CompensationAt Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
20% Annual: Individual Target
$77,100.00 - $100,200.00 USD
