Role OverviewThis role sits within the Revenue Operations arm of Growth, partnering closely with Sales leadership, Product Marketing, Product, Demand Gen, and Partnerships to improve full-funnel sales execution.
This is a hands-on builder role with immediate leverage. In the first few months, you will clean up the enablement hub, strengthen rep curriculum and certification, launch a repeatable Gong insights loop, and build the assets reps need for discovery, POVs, competitive conversations, product education, and partner-led opportunities.
Ownership AreasCurriculum and Rep Readiness- Own onboarding, curriculum creation, certification, and ongoing education for AEs, SDRs, and future sales leaders.
- Build GTM readiness programs that help reps create pipeline, progress opportunities, and communicate Cogent's value clearly.
- Reinforce the core sales motion across discovery, qualification, POV setup, mutual plans, value story, objection handling, and handoffs.
- Partner with Sales and RevOps on stage discipline, pipeline review follow-through, POV quality, and rep operating cadence.
Product Education and Sales Assets- Own the sales enablement hub and keep it current, useful, and easy for reps to navigate.
- Build assets that help reps learn and communicate the product: pitch materials, feature explainers, release briefs, discovery guides, POV templates, competitive assets, FAQs, objection handling, call guides, customer stories, and partner briefs.
- Partner closely with Product Marketing on new features, releases, positioning, messaging, and launch enablement.
- Create repeatable templates for POV summaries, one-pagers, account research, partner enablement, and post-call follow-up materials.
Field Intelligence and Adoption- Mine Gong and field feedback for recurring themes: buyer questions, objections, competitor mentions, feature requests, POV gaps, FAQs, and product feedback.
- Turn field learnings into updated messaging, trainings, coaching plans, product feedback loops, and sales hub updates.
- Drive adoption of the tools and workflows reps rely on, including HubSpot, Gong, sequencing tools, the sales enablement hub, and AI-enabled workflows.
- Track whether enablement is improving ramp, sales consistency, tool usage, POV quality, and deal progression.
What We Are Looking For- 6+ years in sales enablement, revenue enablement, product marketing, sales operations, or frontline sales in B2B software.
- Strong understanding of enterprise sales motions, discovery, qualification, POVs, pipeline progression, and sales process discipline.
- Ability to turn messy field input into clear curriculum, assets, training, and coaching.
- Strong writing, facilitation, and program management skills across live, async, and manager-led enablement.
- Comfort working with Gong, CRM data, dashboards, Notion or sales content systems, and AI tools.
- High follow-through: you make sure enablement changes behavior and drives adoption, not just that a deck exists.
