Position Summary The Sales and Education Executive is responsible for, but not limited to leading their assigned market's sales, education, and event strategy and execution Responsibilities: Sales • Accountable for achieving sales goals • Record sales on a weekly, monthly, and quarterly basis • Analyze business performance and respond to opportunities through education and operational adjustment. • Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies. • Analyze reports & business needs to implement strategies that drive sales results • Create tailored, market-level strategies that account for local dynamics and challenges. • Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand. • Execute brand strategic initiatives successfully • Build strong brand and retailer partnerships • Communicate with store leadership and management prior to and during in-store visits • Plan and execute impactful store events that meet brand standards • Work with retailers to manage inventory levels for sales growth • Coach & Develop retail employees to achieve individual sales goals and key performance indicators. • Foster a culture of ownership, entrepreneurial thinking, and brand pride across individual markets. Education/Artistry • Demonstrate a high level of makeup artistry skills with the ability to teach others • Ability to develop others through hands-on demonstration, team selling, and coaching • Provides side by side leadership and motivation on the sales floor with all staff and management • Assist clients with product knowledge, makeup applications, and purchases • Facilitate and support brand and retailer trainings - in-store, remote locations, and virtual • Own on-boarding training for new retail employees, as well as ensuring ongoing training is part of the development journey. • Complete all education and training programs as outlined by management. • Maintain education tools and kits to a high standard, including communication and replenishment needs. • Manage gratis allocation including inventory, assembly, and distribution as needed Events • Facilitate and support brand events including planning, execution, recap, and follow up • Manage allocation of event resources, T&E/Freelance budget to support driving ROI for brand events • Manage TOA allocation including inventory, assembly, and distribution as needed • Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral • Maintain event tools to a high standard and communicate replenishment needs Additional • Follow brand budget guidelines and utilize tools for tracking budgets. • Complete required tracking tools and documents for key performance indicators as communicated by leadership. • Maintain an accurate working calendar that reflects shifts and daily responsibilities, enabling transparency into activity planning, market coverage, and measurable business impact. • Maintain VM Standards & Guidelines in all retail locations within territory. • Recruit, Hire, and Train Retail Staff in specific retailers in accordance with retailer policies and procedures. • Recruit, Hire, and Train Freelance Team members. Manage hours worked, schedules and consistent communication of brand initiatives. Build and develop a high-performing freelance team, overseeing accurate weekly time reporting in accordance with brand pay practices. Ensure freelancers consistently represent the brand with excellence and professionalism within retail environments. Requirements: • 3-5+ years of relevant work experience in Sales and Education; Sephora / Nordstrom experience is a plus • Team player with a positive outlook and open mindset. • Strong strategic thinking and decision-making skills-Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships • Passionate about clean beauty • Exceptional customer service skills • Makeup artistry skills with the ability to connect artistry and education to sales • Flexible schedule and available to work weekends • Ability to travel throughout the region for events, trainings and store visits • Ability to work independently • Effective planning, organizational, and time management skills • Proficient in Word, Excel, PPT and proficient in Google Drive preferred Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $77,000 - $88,000. Exact compensation may vary based on job related skills, experience, and location.