Sales & Distribution Manager

Black Rifle Coffee Company

$80K — $95K *
US-AnywhereRemote in United States
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in sales or distribution roles, preferably with CPG products
  • Experience managing distributor relationships and performance
  • Strong negotiation skills for commercial agreements
  • Familiarity with customer P&Ls and distributor economics
  • Proficiency in data-driven evaluation of market performance
  • Bachelor’s degree in Business, Sales, Supply Chain, or Finance preferred

Responsibilities

  • Manage distributor partnerships and resolve operational issues
  • Identify and secure new distribution opportunities
  • Administer distributor agreements with performance metrics
  • Monitor KPIs such as revenue and inventory levels
  • Analyze market opportunities for profitable growth
  • Collaborate with sales and supply chain teams
  • Lead distributor negotiations and maintain operational forecasts

Benefits

  • Travel opportunities within the northeast territory (50% required)
  • Work with a prominent brand in the coffee sector
  • Develop long-term professional relationships
  • Engage in data-driven decision making
  • Collaborate with multiple internal teams
  • Opportunity for professional growth in a dynamic environment
Full Job Description
Job Summary The Sales and Distribution Manager is responsible for strengthening BRCC’s distributor network and driving profitable growth across assigned customers, markets, and channels in the northeast territory. This role serves as a key connection between BRCC, distributor partners, and internal Sales teams to improve product availability, market coverage, inventory flow, and execution.

The ideal candidate understands both the commercial and operational sides of distribution and can translate sales priorities into clear distributor expectations, measurable performance goals, and actionable market plans.

Job Details

Ideal candidates will reside in Pennsylvania to travel within designated northeast territory.

Key Responsibilities:

  • Manage relationships with assigned distributor partners, serving as the primary contact for planning, performance, and issue resolution. 

  • Identify, prospect, and secure new customer and distributor opportunities, developing relationships and commercial plans that expand BRCC’s market presence and drive profitable revenue growth.

  • Administer distributor agreements and establish clear expectations for pricing, inventory, service levels, reporting, and market execution. 

  • Monitor revenue, distribution, velocity, inventory, out-of-stocks, profitability, and other key performance indicators. 

  • Identify distribution gaps, underserved markets, and route-to-market opportunities that support profitable growth. 

  • Partner with Sales to align distributor capabilities with customer plans, product launches, promotional programs, and distribution goals. 

  • Lead recurring distributor business reviews, maintain performance scorecards, and establish corrective actions when expectations are not met. 

  • Support forecasting, budgeting, and financial planning by evaluating distributor margins, fees, trade investments, and cost-to-serve. 

  • Collaborate with Supply Chain, Demand Planning, Finance, Customer Service, Marketing, and Sales Operations to resolve execution and fulfillment challenges. 

  • Lead distributor negotiations and support the development, renewal, and execution of commercial agreements. 

  • Maintain accurate forecasts, account activity, opportunities, and performance updates within BRCC’s CRM and reporting systems.

  • Travel at least 50% in designated territory for market rides, store visits, and distributor meetings.

Education and Skill Requirements 

  • Five or more years of experience in sales, distribution, route-to-market, account management, or a related commercial function.  

  • Experience working with distributors, wholesalers, brokers, or multi-tier distribution networks.  

  • CPG, food and beverage, coffee, energy, convenience, grocery, or related channel experience strongly preferred.  

  • Demonstrated experience managing distributor performance and building productive long-term partnerships.  

  • Experience negotiating and executing commercial contracts or distributor agreements.  

  • Working knowledge of customer P&Ls, distributor economics, pricing, margins, trade spend, and cost-to-serve.  

  • Experience using data to identify distribution gaps, evaluate performance, and develop commercial recommendations. 

  • Bachelor’s degree in Business, Sales, Supply Chain, Finance, or a related field preferred.  

 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

  • Travel Requirements: 50%  

  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

  • Specific vision abilities required by this job include close vision requirements due to computer work. 

  • Light to moderate lifting is required. 

  • Ability to uphold the stress of traveling.

  • Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.

  • Moderate noise (i.e. business office with computers, phone, and printers, light traffic).

  • Ability to work in a confined area.

  • Ability to sit at a computer terminal for an extended period of time.

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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