Role Overview

The Sales Director will own overall sales strategy and execution across Sun Home's DTC and commercial channels. This is a leadership role combining hands-on sales leadership with strategic ownership of pipeline, team development, and channel expansion - reporting directly to the executive team and playing a key role in shaping Sun Home's go-to-market strategy.

This is a full time leadership role, ideal for a strategic, entrepreneurial sales leader with a proven track record of scaling revenue across multiple channels in high-ticket consumer or B2B products, preferably in wellness, luxury goods, electronics, or home/outdoor categories.

Key Responsibilities

Multi-Channel Sales Sales Strategy & Growth
• Own and evolve Sun Home's overall sales strategy across DTC and Commercial channels, including hospitality, corporate wellness, spas, gyms, real estate developers, and other B2B partners.
• Develop and execute channel-specific go-to-market plans that balance near-term revenue targets with long-term market positioning.
• Identify, build, and manage new commercial partnerships and distribution relationships to expand Sun Home's footprint beyond DTC.
• Own the full sales cycle across channels: lead follow-up, consultation, proposal/negotiation (for commercial), closing, and post-sale relationship management.
• Monitor performance metrics across all channels and adjust strategy to hit revenue, margin, and channel-mix targets.
• Partner with the Director of Ecommerce & Digital Marketing to build and manage a multi-channel sales pipeline and forecasting process to support short- and long-term growth.
• Implement platforms, tools, and processes (CRM, sales enablement, reporting) to increase close rates and scale the sales function.

Team Leadership & Development
• Build, lead, and scale a multi-channel sales team, including inside Sales Advisors (DTC) and Business Development/Account Managers (Commercial).
• Recruit, hire, and onboard sales talent as the team grows across both channels.
• Develop playbooks, scripts, and best practices tailored to each channel to ensure consistent, high-quality execution.
• Provide ongoing coaching, performance management, and career development to elevate team capabilities.
• Lead by example in customer engagement, consultative selling, and closing technique across both consumer and commercial buyers.
• Coach and develop new Sales Managers and current Team Leads to strengthen their leadership, coaching, and performance-management capabilities, enabling them to effectively manage and elevate their teams.

Customer & Partner Engagement
• Serve as a trusted advisor to prospective DTC customers and commercial partners, educating them on Sun Home's product benefits, features, and differentiators.
• Maintain a premium, high-touch experience across all channels that aligns with Sun Home's luxury positioning.
• Collect and share customer and partner feedback to inform product, marketing, and CX strategy.

Collaboration & Reporting
• Partner closely with Marketing, Operations, Product, and CX Teams to align and lead flow, order fulfillment, and customer satisfaction across channels.
• Provide regular sales reporting, forecasts, and strategic insights to the Executive Team.
• Represent Sun Home at trade shows, industry events, and partner meetings to support pipeline growth across DTC and Commercial.
• Contribute to broader company strategy as a member of the extended Leadership Team.

Requirements
Qualifications
• 8+ years of sales leadership experience, including proven success driving both DTC and B2B/Commercial sales in high-ticket consumer goods. Wellness, fitness, luxury, electronics, or home/outdoor products preferred.
• Track record of building, leading, and scaling high-performing, multi-channel sales teams.
• Experience developing and closing commercial/wholesale partnerships in addition to consumer sales.
• Strong consultative and strategic selling skills, with the ability to close complex, multi-stakeholder deals.
• Deep understanding of DTC marketing funnels, lead generation, and conversation tactics, as well as B2B sales cycles.
• Excellent communication, negotiation, and relationship-building skills across broad consumer and enterprise audiences.
• Self-motivated, entrepreneurial, and comfortable operating at both strategic and hands-on execution levels.
• Full-time availability, with flexibility to travel for trade shows, partner meetings, and industry and company events.

Benefits
Compensation
• Full-time, direct-hire leadership role.
• Competitive base salary plus performance-based bonus tied to multi-channel revenue targets and KPIs.
• Flexible time off.
• Remote work environment with monthly home office stipend.
• Health, Dental, and Vision benefits with 50% employer contribution for employee and 25% for dependents.