Sales Director

Spectrum Retirement Communities, LLC

$100K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in senior living, healthcare, hospitality, or consultative sales preferred.
  • Genuine passion for improving the lives of older adults and their families.
  • Strong relationship-building skills, with a focus on empathy and professionalism.
  • Self-motivated and organized, with a proven ability to meet occupancy targets independently.
  • Data-oriented, with skills in analyzing sales and market performance metrics.
  • Proficient in Microsoft Office and CRM systems.
  • High School diploma required; Bachelor's degree preferred.
  • Valid driver's license and reliable transportation necessary.

Responsibilities

  • Drive occupancy growth through a comprehensive sales strategy and effective lead management.
  • Build relationships with referral sources like healthcare professionals and community agencies.
  • Lead the sales journey from initial inquiry to resident move-in, ensuring a smooth transition.
  • Analyze sales performance and market data to enhance strategies and outcomes.
  • Maintain accurate CRM data and sales reports to forecast sales effectively.

Benefits

  • Medical, dental, and vision insurance, as well as life insurance options available.
  • 401(k) participation for all part-time and full-time employees.
  • Paid time off and holiday pay.
  • Discounts available through Perk Spot.
  • Encouragement for team members to be vaccinated against COVID-19 without being a strict requirement.
Full Job Description
Job Description

About the Role

We're looking for a results-driven Sales Director to own occupancy growth at one of our Spectrum retirement communities. You'll develop and execute the community's sales strategy end-to-end - building referral relationships, guiding prospective residents and families through the decision process, and ensuring a steady pipeline that supports long-term occupancy stability.

What You'll Do
  • Drive sustainable occupancy growth by developing and executing a comprehensive sales strategy with effective lead management and conversion.
  • Build and maintain relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
  • Lead the sales process from inquiry through move-in, delivering an exceptional experience and partnering with Operations for seamless resident transitions.
  • Analyze sales performance, occupancy trends, and market data to refine strategies and improve conversion outcomes.
  • Maintain accurate CRM data, forecasting, and sales reporting.


Qualifications

What We're Looking For
  • Proven sales experience required; senior living, healthcare, hospitality, or consultative sales backgrounds preferred.
  • Genuine passion for serving older adults and enhancing quality of life for residents and their families.
  • Strong relationship-builder who can guide families through complex, often emotional decisions with empathy and professionalism.
  • Self-motivated and highly organized, with the ability to work independently and consistently hit occupancy goals.
  • Data-savvy - comfortable analyzing conversion metrics, referral source effectiveness, and market trends to drive results.
  • Proficient in Microsoft Office Suite and CRM platforms.
  • High School diploma required; Bachelor's degree preferred.
  • Valid driver's license and reliable transportation required.


Additional Information

If you join Spectrum as a full-time team member, your story will include eligibility for medical insurance, dental insurance, vision insurance, life insurance, and other voluntary insurance options. All part-time and full-time team members are eligible to participate in our 401(k), for paid time off, holiday pay, and discounts through Perk Spot.

Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19, however, the vaccine is not a requirement to work with us.

#IND123

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