Sales Director - Minnesota

Insignia Systems

$100K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales, preferably in CPG or retail sectors
  • Exceptional interpersonal skills for networking and relationship management
  • Ability to navigate complex projects and drive them from concept to execution
  • Strong understanding of customer needs and strategic selling
  • Experience in developing programs based on market insights and client specifications
  • Proficiency in Microsoft Office suite, especially Excel and PowerPoint
  • Excellent communication skills, both verbal and written

Responsibilities

  • Meet and exceed annual revenue targets through proactive client engagement
  • Build and nurture relationships with key decision makers in the retail and CPG sectors
  • Drive the end-to-end sales cycle from initial contact to program execution
  • Collaborate with CPG brands to define project scopes and facilitate delivery through various stages
  • Analyze the competitive landscape to effectively position Insignia’s value
  • Ensure client retention through superior customer service and strategic planning
  • Educate clients on retailer guidelines and market entry strategies to maximize their success
  • Work closely with cross-functional teams to execute client programs effectively
  • Identify and pursue new business opportunities to expand Insignia’s client base

Benefits

  • Collaborative working environment
  • Opportunities for professional development
  • Engagement with a dynamic cross-functional team
  • Opportunity to work with major CPG brands
  • Supportive company culture that values innovation and relationship-building
Full Job Description
We're looking for a Sales Director with exceptional interpersonal skills who can navigate clients, retailers, and cross-functional teams with confidence and professionalism. In this role, you'll be our CPG brands' strategic partner, building relationships while diving into details and insights to ensure every display project delivers exceptional results for both Insignia and our CPG and retail clients.
The ideal candidate is equal parts strategic consultant and relationship builder, passionate about sales, customer service, and navigating the complexity of large-scale, creative projects. If you thrive in fast-paced environments, enjoy collaborating across teams, and are motivated by seeing ideas move from design to reality on the retail floor, this role is for you.

Position Responsibilities:
  • Meet/exceed annual revenue targets through thoughtful, proactive client engagement
  • Identify and build relationships with key decision makers, including brand managers, retail sales teams, and agency partners
  • Drive end to end sales cycle from securing meetings, identifying needs, developing and presenting programs, through execution
  • Partner with CPG brands to identify opportunities, build the project scope, and facilitate the program through the Insignia project stages as well as retail milestones
  • Understand the competitive landscape of both design agencies and display manufacturing and effectively differentiate the Insignia approach & value
  • Ensure long term retention of existing accounts through customer service and strategic planning
  • Become a retailer expert for your clients. Understanding and educating clients on retailer guidelines, routes to market, and the in-store landscape to ensure they are set-up for success
  • Partner with Insignia cross functional teams to ensure successful execution of client programs
  • Identify new client opportunities, outreach, and build relationships

How to know if you're a fit:
  • Customer-focused with strong problem-solving abilities and attention to detail
  • Process-driven yet adaptable in ambiguous, fast-changing environments
  • Skilled at managing multiple priorities across varying stages
  • Clear and effective communicator, both written and verbal
  • Proactive self-starter who can pivot with minimal disruption
  • Proficient in Microsoft Office (Excel, PowerPoint, Outlook, Word)

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