The Sales Director oversees the rental sales of all community apartments, keeps abreast of current market trends and competitors, manages all leads, from the initial inquiry through the move-in process (in accordance with all federal, state, and local governing regulations and all Company policies and procedures) and builds strong relationships with outside referral sources to increase community awareness and drive leads into the community.
Responsibilities- Responsible for all community rentals sales and maintaining budgeted occupancy and revenue by generating the number of qualified inquiries, referrals, tours and closing rates required
- Conduct daily property walk through to ensure the community is ready for guests
- Facilitate the entire move-in process, from generating leads to conducting and coordinating tours, through qualification and final move-in
- Develop a pre-call plan for presentations and a strategy to advance the lead to sale
- Work in collaboration with the Executive Director and other leadership teams to ensure that all community associates understand sales and marketing and address any changes that are necessary
- Identify, establish and maintain positive relationships with industry influencers, key community and strategic partners to assure on-going referrals and continued opportunities
- Pre-call plan personal visits and calls with a strategy to advance the relationship to referral status
- Plan and conduct internal events to showcase our communities including but not limited to local market area events
- Maintain referral database with all contact information and communication details and statuses
- Create, update and manage quarterly Sales and Marketing Plan in collaboration with the Executive Director
- Develop annual operating budgets and execute the Annual Sales and Marketing Plan including short and long-range goals
- Complete monthly spend downs to ensure budget compliance
- Collect and evaluate current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions
- Maintain current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans
Qualifications- Bachelor's degree in communications, public relations, marketing, or related field or combination of education and sales experience in a senior living, hospitality, or related industry
- Minimum three to five years of successful sales experience in a senior living, hospitality, or related industry
- First Aid Certification/CPR/BLS preferred
- Background clearances as required by government regulations
- Must meet health requirements, including TB
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