Sales Director

Broccoli AI

$250K — $300K *
Lehi, UT 84043In-Person
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of SaaS sales experience
  • 2+ years in sales leadership
  • Proven track record with quota-carrying AE teams
  • Experience in high-growth startup environments
  • Strong understanding of sales motions
  • Excellent skills in coaching and pipeline management
  • Data-driven decision maker

Responsibilities

  • Lead and develop a team of Account Executives
  • Drive revenue growth through sales execution
  • Improve sales processes and forecasting accuracy
  • Collaborate with SDR, Marketing, and Customer Success teams
  • Recruit and onboard top sales talent
  • Conduct coaching and strategy sessions
  • Define compensation plans and sales playbooks
  • Engage with executive leadership on GTM strategy

Benefits

  • Competitive base salary with uncapped performance incentives
  • Opportunity to shape a category-defining AI company
  • Direct exposure to executive leadership
  • Health, dental, and vision benefits
  • PTO and company holidays
  • Career growth opportunities
Full Job Description
Sales Director

Lehi, Utah | Full-Time | In-Office / Hybrid
Start Date: ASAP
OTE: $250,000-$300,000

About the Role

We're hiring a Director of Account Executives to build, lead, and scale a high-performing sales organization at Broccoli AI.

This is a hands-on leadership role for a proven SaaS sales leader who thrives in fast-paced startup environments, knows how to drive pipeline and revenue performance, and can coach AEs to consistently exceed quota. You'll play a critical role in shaping our sales culture, hiring strategy, and go-to-market execution as we scale nationally.

What You'll Do
  • Lead, coach, and develop a team of Account Executives
  • Drive revenue growth through strong pipeline management and sales execution
  • Improve sales processes, forecasting accuracy, and conversion metrics
  • Partner closely with SDR, Marketing, and Customer Success teams
  • Recruit, hire, onboard, and ramp top-performing sales talent
  • Conduct call reviews, deal strategy sessions, and ongoing coaching
  • Help define compensation plans, territory strategy, and sales playbooks
  • Work directly with executive leadership on GTM strategy and scaling initiatives
  • Maintain high accountability and performance standards across the sales team


What We're Looking For
  • 5+ years of SaaS sales experience with 2+ years in sales leadership
  • Proven track record leading quota-carrying AE teams
  • Experience in high-growth startup or scaling SaaS environments
  • Strong understanding of outbound and inbound sales motions
  • Excellent coaching, forecasting, and pipeline management skills
  • Data-driven decision maker with strong operational discipline
  • Ability to thrive in fast-paced, high-accountability environments
  • Experience selling into SMB or home service industries is a plus
  • Experience with AI, automation, or vertical SaaS is a plus


Compensation & Benefits
  • $250,000-$300,000 OTE
  • Competitive base salary plus uncapped performance incentives
  • Opportunity to help shape and scale a category-defining AI company
  • Direct exposure to executive leadership and company strategy
  • Health, dental, and vision benefits
  • PTO and company holidays
  • Career growth opportunities as the organization scales


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