Sales Data Analyst

SmartestEnergy

$80K — $95K *
Energy & Utilities
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years experience in sales data analytics, preferably in retail energy sales.
  • Proficient in Excel, SQL, and BI tools (Power BI); AI implementation experience is a plus.
  • Solid understanding of deregulated energy markets.
  • Skilled at translating large data sets into actionable insights for business.
  • Ability to connect data with sales strategy and execution.
  • Strategic thinker with a proactive approach to problem-solving.
  • Strong interpersonal skills with a focus on collaboration.

Responsibilities

  • Analyze sales performance data by product, region, and brokers.
  • Create and disseminate regular reporting packs for management review.
  • Establish controls for data accuracy and reporting integrity.
  • Lead and support complex deal negotiations with brokers and internal teams.
  • Provide market insights to influence product development and competitive strategies.
  • Monitor KPIs through dashboard creation and reporting.
  • Support sales forecasting and address target gaps in performance.

Benefits

  • Hybrid work environment
  • Opportunities for professional development and continuous improvement
  • Work in a collaborative and fast-paced team
  • Contribute to innovative projects in the energy sector
Full Job Description
Overview

Reporting to Head of Sales, the Sales Data Analyst is a mid-level sales and relationship advisor responsible for driving commercial success through SEUS. This role will involve a deep understanding of internal and external data and information with a desired outcome of clear and actionable insights. Formulating and tracking market information and tracking performance within the business.

In this role, you will be involved with the following:

Analyze Sales Performance
  • Understand current data by product, region, CPMs, and Brokers.
  • Formulize a daily, weekly, and monthly reporting pack to share across sales leadership and company management.
  • Deep understanding of all systems and origination of data, to establish controls and verification.
  • Establish Structure and Control around reporting

Sales & Opportunity Management
  • Lead or support the origination and negotiation of complex deals involving structured pricing, non-standard terms, or multi-site accounts.
  • Serve as a liaison between brokers and internal teams (pricing, SS, operations) to resolve issues, accelerate close timelines, and maintain broker satisfaction.
  • Provide market insights and partner feedback to support product innovation and competitive positioning.
  • Highlight areas of focus through win and loss rates.

KPI Tracking
  • Build and maintain dashboards for tracking KPIs.
  • Geographic segmentation and performance at an ISO, State, and Utility level.
  • Product conversion rates.
  • Delivery weekly and monthly updates of performance to Sales Leadership Teams.

Broker Sales Metrics
  • Understanding what channels sales are being derived from, highlighting areas of improvements that can be extrapolated on.
  • Ensuring broker payments and compensation plans are aligned with company objectives
  • Monitoring that we are maximizing each channel relationship in line with wallet share of each broker

Forecasting and Pipeline Management
  • Support sales forecasting with data driven information.
  • Identify gaps in targets and actions to fill such gaps.

Data Management & Tools
  • Develop a standard set of data from Salesforce, Billing platforms and other data sets for the use of AI to analyze data.

To be successful in this role, you are likely to have the following skills/experience:
  • 2-5 years in sales data analytics, preferably in retail energy sales
  • Proficient in:
    • Excel
    • SQL
    • BI Tools (Power BI)
    • AI implementation a plus
  • Understanding of deregulated energy markets
  • Translating large data sets into actionable business insights.
  • Ability to connect data to sales strategy
  • Strategic and analytical thinker with a bias for action
  • Customer- and partner-centric mindset
  • Comfortable working in a fast-paced, high-growth environment
  • Highly collaborative, with strong interpersonal and influencing skills
  • Committed to continuous improvement and team development

Check out all our current open positions

Department Sales Locations SmartestEnergy US - Houston Area, SmartestEnergy US - Syracuse Office Remote status Hybrid Yearly salary $80,000 - $95,000 Employment type Full-time Remote Status Hybrid

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