Cummins

Sales Application Engineering - Senior

Cummins$100K — $130K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • University or college degree in engineering or equivalent experience.
  • Significant work experience in technical sales, application engineering, or project management required.
  • Strong understanding of emergency power systems and controls.
  • Familiarity with load analysis and transient performance considerations.
  • Ability to interpret and develop electrical single-line diagrams and system layouts.
  • Knowledge of NEC, NFPA 110, and local code requirements.

Responsibilities

  • Build long-term relationships with architects, engineers, contractors, and channel partners.
  • Serve as a trusted expert for Key Influencer Customers providing guidance on standards and Cummins solutions.
  • Shape market demand by identifying needs and guiding influencers early in the project lifecycle.
  • Create and execute strategies for Key Influencer Customers to increase visibility and trust.
  • Mentor and develop technical and sales team members to strengthen organizational performance.
  • Drive opportunity identification using CRM tools and ensure accurate tracking of sales opportunities.
  • Act as the voice of the customer, sharing local trends and influencing Cummins' strategic approach.

Benefits

  • Opportunity to lead high-performing, cross-functional teams.
  • Engage with a diverse range of architects and engineers.
  • Work in a collaborative environment focused on business targets and continuous improvement.
  • Opportunities for mentorship and professional development.
  • Involvement in strategic decision-making processes and industry influence.
Full Job Description
Job Description

We are looking for a talented Upstream and User Sales - Manager to join our team in Sales in Denver, CO.

In this role, you will make an impact in the following ways:
  • Build and deepen long term, cross region relationships with architects, engineers, contractors, OEMs, and channel partners-strengthening Cummins' position with the people who shape specifications and buying decisions.
  • Serve as the trusted technical and strategic expert for Key Influencer Customers by providing accurate code/standards guidance, interpreting complex data, and helping stakeholders understand how Cummins solutions meet their needs.
  • Shape market demand and influence specifications by proactively identifying needs, leveraging customer/competitor insights, and guiding influencers toward Cummins products early in the project lifecycle.
  • Create, maintain, and execute Key Influencer Customer strategies that include account plan frameworks, opportunity tracking, and targeted engagement to increase visibility, trust, and impact across regions.
  • Strengthen organizational performance by mentoring and developing technical and sales team members, elevating capability across technical assistance, sales process execution, and customer influence.
  • Drive opportunity identification and reporting discipline by leveraging CRM tools, ensuring accurate tracking, and partnering with local sales roles to hand off and convert high quality opportunities.
  • Act as the voice of the customer and industry thought leader by sharing local trends with internal teams, contributing to trade media or speaking engagements, and influencing Cummins' strategic approach.
  • Collaborate cross functionally to achieve business targets-aligning with Sales, Marketing, and other stakeholders to support annual sales plans, margin goals, and continuous improvement initiatives.


Responsibilities

To be successful in this role you will need the following:
  • Lead high performing, cross- functional- teams: Build a strong team identity, align roles to strengths, and create a culture that leverages diverse skills and perspectives to achieve shared goals.
  • Communicate with precision and adaptability: Tailor content, tone, and medium to each audience-executives, sellers, customers, or technical stakeholders-so complex topics are understood, retained, and acted on.
  • Champion customer c-entricity in every decision: Maintain deep relationships, translate customer problems into solutions, and embed the customer's perspective into sales content, offers, and engagement.
  • Plan, prioritize, and execute with discipline: Align work to organizational goals, set clear milestones, and use account plans to track progress and refine tactics.
  • Craft and deliver compelling value propositions: Diagnose needs through probing questions and research, then position products and services with clear differentiation tied to customer outcomes.
  • Navigate the channel to accelerate outcomes: Understand industry structure, routes to market, and partner dynamics; align strategies with channel realities to expand reach and influence.
  • Manage the commercial engine with rigor: Build consensus on pricing to meet margin and growth goals; forecast demand from data; proactively manage pipeline health and coach course corrections.
  • Run accounts like a strategist: Assess account health, define a realistic future state, and execute a path to win that balances customer needs with business capabilities.

Education, Licenses, Certifications:
  • University or college degree in the field of engineering, or an acceptable combination of education and experience.
  • This position may require licensing for compliance with export controls or sanctions regulations.

Experience:
  • Significant level of relevant work experience required.
  • Experience in technical sales, application engineering or project management required.


Qualifications

Additional Skills/Experience:
  • Strong understanding of emergency power systems and controls
  • Familiarity with load analysis, short-circuit calculations, and transient performance considerations
  • Ability to interpret and develop electrical single-line diagrams and system layouts
  • Familiarity with networking protocols such as Modbus, BACnet, or similar industrial communications
  • Knowledge of NEC, NFPA 110, and local code requirements
  • Strong commercial acumen and risk awareness
  • Effective technical presentation and customer-facing communication skills
  • Strong mix of electrical and mechanical engineering expertise is preferred


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About Cummins

Cummins Power Generation is a world leader in the design and manufacture of power generation equipment, including PowerCommand standby and prime power systems. They also provide single-source warranty, planned maintenance, and round-the-clock emergency service 24 hours a day, seven days a week including back-up power rental through their network of distributors. Part of the world-wide power systems business which has annual sales of more than $1.2 billion, Cummins Power Generation's strength comes from being a division of Cummins Inc. Cummins Power Generation has unique expertise in that all aspects of generator set design, manufacture and service have been brought together in one company. All the major components - the engine, alternator and control systems - are manufactured by divisions of Cummins. This integral approach means each element of a generating set is matched to work in harmony from the start. Providing what the customer wants is at the core of Cummins' manufacturing philosophy. For generating set customers this means a choice of mobile, stationary, open or sound attenuated versions is available for all models.

Cummins Careers

Join the dynamic world of Cummins, a global leader in power solutions, where innovation and leadership drive our mission to power a more prosperous world. At Cummins, we offer unparalleled job opportunities in engineering, technology, and business management, making it an ideal place for professionals seeking meaningful and impactful careers. Work You’ll Do At Cummins, you’ll be part of a team that values diversity and is committed to creating inclusive growth opportunities for all employees. Our culture thrives on intellectual curiosity, cognitive diversity, and bringing your whole self to work. We believe in your potential and encourage every team member to reach their personal and professional goals. Join our industry-leading team to help develop groundbreaking solutions and technologies that impact markets and communities across the globe. Your work at Cummins will not only contribute to global innovation but also ensure sustainable practices that benefit future generations. Professional Growth and Development Cummins is dedicated to the professional growth of its employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. From hands-on internships for emerging talents to leadership programs for seasoned professionals, Cummins provides resources and global opportunities to learn, thrive, and lead in your respective field. Innovative Work Environment Our commitment to innovation is at the core of what we do. At Cummins, you will collaborate with skilled colleagues who are eager to share knowledge and ideas. We foster an environment where creative thinking and proactive leadership are encouraged, driving us forward in the areas of clean energy and environmental sustainability. Benefits and Culture Cummins employees enjoy a range of benefits designed to support their physical, financial, and emotional well-being. Among these are comprehensive health care options, competitive retirement plans, and flexible work arrangements. Our supportive culture champions community involvement and a work-life balance that accommodates the diverse needs of our team members. Join Our Team Explore the numerous job opportunities at Cummins where your skills and interests can be matched with the right position, helping you to excel. We are continuously hiring and looking for ambitious, curious, and innovative individuals ready to make a significant impact. Stay Connected Keep up to date with the latest at Cummins by following our careers blog. Gain insights from insiders, learn about our employment practices, and discover how our team is leading the charge in global power solutions. Job Alert Emails Customize your experience by subscribing to Cummins job alerts. Receive updates on new postings, company news, and insider tips directly tailored to your career interests. See what exciting and rewarding opportunities await at Cummins. At Cummins, your career is just beginning. Join us, and power your potential on a global stage.
Learn more about Cummins
Size
59,900 employees
Market Cap
$34.3 billion
Industry
Net Income
$1.7 billion
Founded
1919
5 Year Trend
+6.5%
Revenue
$19.8 billion
NASDAQ

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