Application Sales Engineer | OmniCable
This role serves as a shared technical and commercial-advisory resource for Account Managers (AMs), Business Development, Inside Sales and Channel Partners. This role supports OmniCable's sales organization by providing application expertise, solution validation, and pricing advisory input on complex and high-value opportunities.
The Application Sales Engineer partners directly with the commercial teams to advise on solution design, application suitability, and price positioning, particularly on large, strategic, or technically complex opportunities where execution risk, margin exposure, or application complexity is elevated.
This role does not own customer accounts, carry a quota, or negotiate commercial terms. Instead, it exists to enable Commercial Sales arm to sell complex solutions faster and more confidently, while protecting margin, reducing technical risk, improving customer experience and close ratio. Ensuring a successful launch of this product family into the electrical product category.
Why This Role Matters:
The Application Sales Engineer exists to support Commercial Teams by removing technical and application-driven friction from the sales process, allowing Teams Members to focus on customer relationships, commercial strategy, and closing business.
What You'll Do:
Direct Account Manager Partnership
• Partner directly with Account Managers and Business Development Managers on application-driven and technically complex opportunities.
• Participate in AM-led customer calls, meetings, and site visits to validate application requirements and provide technical credibility.
• Review customer specifications and requirements prior to final pricing and quotes.
• Support resolution of technical objections.
Pricing & Commercial Advisory Support
• Advise Account Managers on pricing strategy tied to application complexity and execution risk.
• Support margin-aware pricing decisions without owning pricing authority.
• Help AMs defend pricing through technical and application-based value.
Strategic & Large Opportunity Consultation
• Be consulted on large, strategic, or high-risk opportunities.
• Validate technical scope prior to final pricing submission.
• Identify risks and recommend configuration adjustments to protect margin and delivery.
Application & Solution Validation
• Recommend technically compliant and application-appropriate solutions.
• Evaluate alternates, substitutions, and configuration options.
• Ensure alignment with applicable standards and specifications.
Internal Escalation & Risk Mitigation
• Act as a technical escalation point for AMs and commercial channel.
• Reduce downstream execution issues and rework.
Sales Enablement & Knowledge Development
• Deliver application-focused training to Account Managers.
• Support channel and commercial projects/quotes
• Develop technical guides and reusable tools.
Supplier & Cross-Functional Collaboration
• Serve as liaison between AMs, Category Management, and supplier engineering teams.
Role Boundaries
• The Application Sales Engineer advises on pricing strategy and is consulted on large opportunities but does not own accounts, carry quota, negotiate pricing, or close deals.
What Success Looks Like:
• Increased win rates on complex opportunities.
• Improved margin discipline.
• Reduced technical escalations and pricing rework.
• Ensuring flawless customer service experience
Work Environment & Schedule
• Location: Flexible / Remote (with travel as required)
• Reports To: Commercial / Category Leadership (non-quota role)
