Lamar Advertising Company

Sales Account Executive

Lamar Advertising Company • $80K — $105K *
San Bernardino, CA 92404In-Person
Business Services
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience, preferably in outdoor advertising.
  • Bachelor's degree is preferred but not mandatory.
  • Proficient in Microsoft Office Suite and CRM systems.
  • Ability to build rapport and trust with diverse clientele.
  • Strong time management and self-organization skills.
  • Resilience and intrinsic motivation to achieve sales goals.
  • Valid Driver's License is required.

Responsibilities

  • Meet and exceed sales targets within assigned territory.
  • Identify and target new business opportunities and potential growth areas.
  • Conduct client visits and maintain relationships with existing customers.
  • Prepare sales proposals, presentations, and market research reports.
  • Utilize sales tracking tools to monitor performance and develop strategy.
  • Participate actively in training, meetings, and industry events.
  • Perform administrative duties to maintain organized sales activity records.

Benefits

  • Regular Monday-Friday schedule with in-office and field work.
  • Unlimited earning potential due to no sales commission cap.
  • Monthly allowances for auto and cell phone expenses.
  • Extensive training through Lamar Sales School.
  • Comprehensive medical, dental, and vision insurance options.
  • 401(k) plan with employer matching contributions.
  • Generous paid time off (120 hours) and company holidays.
Full Job Description
Our Lamar office in San Bernardino, California is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in San Bernardino, CA and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

What's in it for you?

  • A Monday-Friday 8am - 5pm schedule with paid holidays, with a combination of time in-office and selling in the field
  • First-year earning potential of $80,000- $105,000, including commissions, dependent on experience and selling ability
  • No commission cap, so earning potential is unlimited as you grow your book of business!
  • Monthly auto and cell allowances for work-related expenses


What can you expect from us?

  • Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
  • Multiple medical plan options and a health savings account
  • Hospital, Accident, and Critical Illness coverage
  • Dental and vision insurance
  • Short and long-term disability and paid parental leave
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays, including Presidents Day and Juneteenth
  • 401(k) plan with company match
  • Employee Stock Purchase Program
  • Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
  • A people-first culture that invests in connection, community involvement, and transparency around employee feedback
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Advancement opportunities, as our goal is to promote all Sales Managers from within!


What we're looking for in YOU:

  • Comfort making cold calls over the phone and in person
  • Ability to make oral presentations and clearly articulate policies and procedures
  • Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
  • Motivation to learn new technology and systems
  • Ability to exhibit effective time management and self-organization
  • Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
  • Ability to communicate professionally both verbally and in writing
  • Ability to perform effectively under fluctuating workloads
  • A knack for making connections and gaining the trust of others
  • Ability to meet a sales quota and utilize general sales techniques
  • Intrinsic self-motivation to overcome challenges and meet goals
  • Resilience in response to rejection


Education and experience:

  • Current and Valid Driver's License required
  • College Degree preferred
  • Previous Outdoor Advertising sales experience preferred
  • Proficiency in Microsoft Office Suite
  • CRM experience preferred


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

A day in the life:

On a regular basis, you will:

  • Meet and exceed sales targets and monitor personal sales data and reports
  • Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
  • Exhibit working knowledge of local and national competition
  • Cluster accounts to work them efficiently
  • Identify potential growth areas and open new accounts
  • Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
  • Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
  • Develop new product knowledge and selling skills
  • Actively participate in sales meetings, regional meetings, seminars, and trade shows
  • Perform administrative duties, such as:
    • Maintaining daily, weekly, and monthly sales plans a month in advance
    • Follow up on all client production orders and problem-solve any issues that may arise
    • Maintaining organized and up-to-date records of clients and sales activity


Physical demands and work environment:

  • The work environment is a combination of an office environment and work in the field, making sales calls and servicing existing accounts.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
  • Nights spent away from home traveling are less than 10%.

About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Business Services
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ
LAMR
* Ladders Estimates

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