American Operator is looking to add a Revenue Operations Manager to the team. We are looking for someone to own the systems and playbooks that power our business development team. This role will be responsible for CRM architecture & optimization, GTM tool selection and integration, lifecycle marketing, and reporting.
Your work will enable our team to maximize the number of qualified small business owners we're in discussions with, deliver ongoing value through lifecycle marketing, and earn the right to be their succession plan of choice. This role will report directly to the CEO.
RESPONSIBILITIES - Serve as operational partner to Business Development leadership, working closely to drive metrics and enable teammates.
- Own top-of-funnel conversion from lead to qualified target, delivering a consistent, high quality pipeline of direct and referred business owners interested in exiting to American Operator.
- Design and implement Hubspot improvements for marketing and sales, including pipeline & stage definitions, attribution, workflows, automations, reporting and data hygiene.
- Build individual and team-level reports and dashboards, surfacing KPI performance and trends.
- Lead the selection, integration and onboarding for GTM tools to drive higher conversion, volume or quality.
- Own lifecycle marketing to referral partners and current owners, staying top of mind and nurturing folks to partner with American Operator.
- Maintain and improve the integration layer between our GTM tools and CRM, ensuring data is clean and systems in sync.
MINIMUM QUALIFICATIONS- 6+ years in a dedicated Sales Operations or Revenue Operations role, with a track record of supporting high-velocity outbound sales.
- Bachelor's degree in Business, Marketing, Information Systems, or a related field preferred.
- Deep hands-on experience with the modern GTM stack: Clay, Apollo, HubSpot or Salesforce, Outreach or Instantly, etc.
- Strong command of Hubspot, including workflows, automations, custom objects, reporting and integrations.
- You've led lifecycle and email marketing initiatives to boost pipeline influenced rates and ultimately drive higher conversions.
- You think in funnels and measure everything - open rates, reply rates, meeting conversion, and cost per opportunity are metrics you track obsessively
- Strong communication skills and the ability to collaborate effectively with both technical and non-technical stakeholders
PREFERRED QUALIFICATIONS- Past experience in at a sales-driven company serving the SMB market
- Working knowledge of financial concepts, M&A expertise being a bonus
