What will you be doing?- Partnering with the NA Head of Sales and GTM leadership to design and operationalise the North America GTM engine - territory planning, book-building, target account prioritisation and the operating rhythm that holds it all together.
- Sharpening our ICP, sales motion and key propositions for the North American market using a mix of data, market context and direct merchant insight.
- Owning the dashboards, reporting and analysis that tell us how we're doing - pipeline, conversion, forecast quality, account coverage, merchant ramp, payments volume, renewal health, expansion.
- Turning that data into hypotheses, recommendations and decisions. Leadership should hear from you in clear, actionable terms about what's working, what isn't, and what we should do about it.
- Working with Sales, Solutions Engineering and Customer Success to find the bottlenecks across the merchant journey - from first conversation through to onboarding, expansion and renewal - and fixing them.
- Supporting the commercial side of deals: pricing, deal structure, renewals, repricing, upsells and the portfolio economics that sit underneath.
- Identifying where AI can do the heavy lifting - account research, deal summaries, CRM hygiene, enablement - and building the workflows that put it into Sales' hands.
What we'd love to see:- 3-5 years in revenue operations, sales operations, GTM strategy, business operations, management consulting, investment banking, private equity, or a similarly analytical commercial role.
- Strong commercial judgment. You understand how pipeline, forecasting, productivity, pricing, renewals and expansion actually connect to revenue - not just as metrics, but as levers.
- Genuine analytical chops. You can take messy data, turn it into a clear insight, form a hypothesis, and recommend an action. SQL familiarity and fluency in BI tools (Metabase, Omni) and CRMs (Salesforce) are needed, not nice-to-haves.
- Sharp written and verbal communicator. You can hold your own with senior stakeholders and bring cross-functional teams along with you.
- A builder of structure in ambiguous environments. You don't wait for a process to exist - you write one.
- AI-fluent, or visibly motivated to get there fast. You see AI as a leverage tool for the work, not a side project.
- Experience in B2B SaaS, fintech, payments or platform businesses is a plus, but the right operator from an adjacent background will be just as compelling.
🚫 You may not like it here if:- You enjoy working in an office-setting, we are remote-first and always will be!
- You are not comfortable with shifting context and navigating ambiguity
• A typical interview process- An initial intro call with a Talent Partner
- An interview with the Hiring Manager
- Challenge Stage - Contextualised to the role
- A final, values-alignment interview
Our benefits We are fully remote and globally distributed; and have been since day one
Competitive share options
Uncapped holiday, with 25 days minimum to be taken
Co-working space access
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (depending on location)
Don't meet every single requirement?At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply.
You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs.
Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
