Revenue Marketing Manager - TOLA

Abnormal AI

$133K — $192K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B marketing experience, specifically in field and channel marketing with significant pipeline results.
  • Proven track record of independently planning and executing marketing programs aligned with regional sales objectives.
  • Extensive collaboration experience with sales teams, partners, and cross-functional stakeholders to drive results.
  • Strong strategic thinker with hands-on execution skills for campaigns, adaptable in real time.
  • Exceptional written and verbal communication skills with audience-tailored messaging capabilities.
  • Proficient in Salesforce, Marketo, and various marketing analytics tools.
  • Willing to travel 20-25% as needed.

Responsibilities

  • Lead development of regional marketing strategies to achieve pipeline and revenue goals.
  • Own end-to-end execution of campaigns and initiatives, managing budget and timelines.
  • Collaborate with AEs, CAMs, SDRs, and partner managers for aligned execution and program adoption.
  • Create and maintain a quarterly pipeline generation plan, adjusting tactics based on performance metrics.
  • Customize corporate messaging for regional buyer personas to enhance go-to-market approaches.
  • Report marketing performance using Salesforce, Marketo, and Sigma dashboards, providing insights to leadership.
  • Mentor junior marketing team members and contribute to cross-regional marketing initiatives.

Benefits

  • Comprehensive benefits package.
  • Potential eligibility for bonus or incentive compensation and equity.
  • Opportunities for professional development and mentorship.
Full Job Description
About the Role

Abnormal AI is seeking a strategic and experienced Senior Revenue Marketing Manager to lead regional marketing initiatives that drive pipeline growth across our Enterprise and Strategic business in the TOLA region. This role owns the end-to-end planning, execution, and performance of integrated marketing programs in close partnership with sales and channel teams. You will lead field and partner marketing strategy for your assigned region, creating high-impact campaigns, tailoring messaging for local relevance, and reporting on results tied to bookings and qualified pipeline. This is a highly visible role that requires marketing leadership, strong cross-functional collaboration, and a deep understanding of B2B sales motions. You thrive in fast-paced, high-growth environments and have a passion for translating strategy into execution.
What You Will Do

Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification Own end-to-end execution of region-specific initiatives-from idea through reporting-with accountability for budget, timeline, and impact Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence
Must Have
  • 7+ years of B2B marketing experience, including field and channel marketing, with a strong track record of pipeline contribution
  • Proven ability to independently plan, lead, and measure marketing programs tied to regional sales goals
  • Deep experience collaborating with sales, partners, and cross-functional stakeholders to influence outcomes
  • Strong strategic thinking, with hands-on ability to execute campaigns and adapt in real time
  • Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
  • Proficiency with Salesforce, Marketo, and marketing analytics tools
  • Willingness to travel 20-25% as needed
Nice to Have
  • Cybersecurity or SaaS industry experience
  • Familiarity with account-based marketing (ABM) strategies
  • Experience managing partner co-marketing initiatives or working within an ecosystem of distributors and system integrators
  • Bachelor's degree in Marketing, Business, Communications, or a related field


#LI-ML2

Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Base salary range:

$133,900-$192,500 USD

A note on AI in our process:Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and areas for the interviewer to explore.They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person. Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal AI's policies relevant to our security and privacy standards.

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