Wave

Regional Vice President, Ad Sales - Southeast

Wave • $160K — $200K *
Charlotte, NC 28269In-Person
Media
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years in media management or advertising sales, with a proven track record of success
  • 7+ years of sales leadership experience
  • Experience managing a large, geographically distributed sales team
  • Deep knowledge of Advanced Advertising with focus on CTV strategy
  • Ability to develop and execute a revenue growth strategy with streaming as a core pillar
  • Proven cross-functional collaboration skills
  • Established reputation in the Local Ad sales community
  • Experience transforming sales teams to excel in data-driven product sales

Responsibilities

  • Lead revenue growth strategy for the Southeast Region, focusing on CTV
  • Oversee $190MM+ revenue responsibility with a 160+ member sales team
  • Forecast revenue attainment and adjust strategies based on market trends
  • Serve as a key member of Local Sales leadership and trusted advisor
  • Collaborate with Finance on sales plans, budgets, and forecasts
  • Promote a collaborative culture within the sales team and across functions
  • Align with other RVPs on strategy and talent for Local Sales
  • Identify new revenue opportunities for the local sales team
  • Define a strategic roadmap for CTV and Advanced Advertising adoption
  • Represent the company at industry events and through various communications
  • Integrate audience-based selling into the sales team's operations
  • Mentor and develop current and emerging sales leaders
  • Meet with key clients to strengthen relationships and identify opportunities

Benefits

  • Comprehensive health benefits
  • Opportunities for professional development
  • Collaborative work culture
  • Performance-based incentives and recognition programs
  • Flexible work arrangements
  • Access to industry-related events and resources
Full Job Description
Job Summary

Responsibilities

DUTIES & RESPONSIBILITES
  • Set and lead the Southeast Region's overall revenue growth strategy, with a focus on CTV
  • $190MM+ in revenue responsibility leading and motivating a 160+ person, geographically dispersed sales team.
  • Provide overall leadership of Local Sales for the Southeast Region, forecasting revenue attainment, monitoring and sharing progress to budget, and adjusting strategy frequently to changing market trends.
  • Serves as a key member of the Local Sales leadership team and as a trusted business advisor and partner to the Group Vice President of Local Sales.
  • Partner with Finance functions to inform on annual sales plans and budgets, forecasts, and long-range projections to grow the Local Sales team's revenue
  • Establishing and maintaining a winning and collaborative culture for the sales team and cross-functional partners within the Region and across the enterprise.
  • Collaborate with other RVPs on strategy alignment, talent, and go-to-market opportunities for Local Sales, including regional alignment on streaming go-to-market approach.
  • Identify and scale new revenue opportunities with an eye for the larger local sales team,
  • Define and lead the strategic roadmap for expanding CTV, Advanced, and Programmatic adoption and expertise across the local sales organization, positioning streaming as a core pillar of the region's revenue growth strategy.
  • Represent Spectrum Reach through consistent PR, social media, trade events, and internal communications on industry panels and large conferences.
  • Work with regional Functional Sales teams (Auto, News, etc.), Marketing, Sales Operations, and HR to ensure alignment and integration of sales strategy and resources.
  • Integrate audience-based selling into the fabric of the local sales team.
  • Invest in the long-term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
  • Meet with key clients to further manage relationships and identify opportunities.


Qualifications

QUALIFICATIONS
  • 12+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
  • 7+ years of Sales leadership experience.
  • Managed large, geographically distributed sales organization with a track record of success.
  • Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
  • Demonstrated ability to develop and execute a regional revenue growth strategy, with streaming as a central growth pillar.
  • Proven ability to work cross functionally and establish and maintain internal relationships.
  • Strong market reputation in the Local Ad sales community.
  • Demonstrated experience transforming sales teams to not only sell, but excel, at selling advanced, data-driven products.
  • Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
  • Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.
  • Strong influencer with experience working across departments to achieve goals.
  • Strong written and verbal communication skills.
  • Advanced degree, such as a MBA, or equivalent combination of education and work experience.

About Wave

Wave is a Canadian financial services company that provides accounting, invoicing, and payment processing software for small businesses. The company was founded in 2010 by Kirk Simpson and James Lochrie. Wave's software is used by over 4 million small businesses around the world. In 2019, the company was acquired by H&R Block for $405 million. Wave is headquartered in Toronto, Canada.
Learn more about Wave
Size
200 employees
Industry
Finance & Insurance
Founded
2011
* Ladders Estimates

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