Wave

Regional Vice President, Ad Sales - North

Wave • $180K — $220K *
New York, NY 10025In-Person
Media
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years in media management or advertising sales, with a track record of achieving goals.
  • 7+ years of sales leadership experience.
  • Experience managing a large, geographically distributed sales team.
  • Deep knowledge of advanced advertising strategies, especially in streaming/CTV.
  • Proven ability to develop regional revenue growth strategies with a focus on streaming.
  • Strong reputation in the local ad sales community and experience transforming sales teams.
  • Excellent organizational, analytical, and communication skills.

Responsibilities

  • Set and lead the North Region's revenue growth strategy, focusing on CTV.
  • Lead and motivate a 170+ person sales team with over $140MM in revenue responsibility.
  • Forecast and monitor revenue attainment, adjusting strategies to market trends.
  • Serve as a key member of the Local Sales leadership team and trusted advisor.
  • Collaborate with finance on annual sales plans, budgets, and projections.
  • Establish a collaborative culture within the sales team and across functions.
  • Identify new revenue opportunities and lead CTV and programmatic sales strategy.

Benefits

  • Collaborative and innovative sales culture.
  • Opportunity for significant impact on regional revenue growth.
  • Leadership role with a large, dynamic team.
  • Engagement in high-profile industry events and panels.
  • Focus on team development through mentorship and coaching.
Full Job Description
Job Summary

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Responsibilities

DUTIES & RESPONSIBILITES
  • Set and lead the North Region's overall revenue growth strategy, with a focus on CTV
  • $140MM+ in revenue responsibility leading and motivating a 170+ person, geographically dispersed sales team.
  • Provide overall leadership of Local Sales for the North Region, forecasting revenue attainment, monitoring and sharing progress to budget, and adjusting strategy frequently to changing market trends.
  • Serves as a key member of the Local Sales leadership team and as a trusted business advisor and partner to the Group Vice President of Local Sales.
  • Partner with Finance functions to inform on annual sales plans and budgets, forecasts, and long-range projections to grow the Local Sales team's revenue
  • Establishing and maintaining a winning and collaborative culture for the sales team and cross-functional partners within the Region and across the enterprise.
  • Collaborate with other RVPs on strategy alignment, talent, and go-to-market opportunities for Local Sales, including regional alignment on streaming go-to-market approach.
  • Identify and scale new revenue opportunities with an eye for the larger local sales team,
  • Define and lead the strategic roadmap for expanding CTV, Advanced, and Programmatic adoption and expertise across the local sales organization, positioning streaming as a core pillar of the region's revenue growth strategy.
  • Represent Spectrum Reach through consistent PR, social media, trade events, and internal communications on industry panels and large conferences.
  • Work with regional Functional Sales teams (Auto, News, etc.), Marketing, Sales Operations, and HR to ensure alignment and integration of sales strategy and resources.
  • Integrate audience-based selling into the fabric of the local sales team.
  • Invest in the long-term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
  • Meet with key clients to further manage relationships and identify opportunities.


Qualifications

QUALIFICATIONS
  • 12+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
  • 7+ years of Sales leadership experience.
  • Managed large, geographically distributed sales organization with a track record of success.
  • Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
  • Demonstrated ability to develop and execute a regional revenue growth strategy, with streaming as a central growth pillar.
  • Proven ability to work cross functionally and establish and maintain internal relationships.
  • Strong market reputation in the Local Ad sales community.
  • Demonstrated experience transforming sales teams to not only sell, but excel, at selling advanced, data-driven products.
  • Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
  • Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.
  • Strong influencer with experience working across departments to achieve goals.
  • Strong written and verbal communication skills.
  • Advanced degree, such as a MBA, or equivalent combination of education and work experience.

About Wave

Wave is a Canadian financial services company that provides accounting, invoicing, and payment processing software for small businesses. The company was founded in 2010 by Kirk Simpson and James Lochrie. Wave's software is used by over 4 million small businesses around the world. In 2019, the company was acquired by H&R Block for $405 million. Wave is headquartered in Toronto, Canada.
Learn more about Wave
Size
200 employees
Industry
Finance & Insurance
Founded
2011
* Ladders Estimates

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